Digital Growth Lead

Potentiamis a fast-growing global offshore solutions provider connecting top talent with leading UK and European businesses. With offices across South Africa Romania India and Brazil we offer international exposure real career progression and the opportunity to work with high-performing global teams.

We combine global opportunity with local support giving you the chance to grow make an impact and build a long-term career in a business thats scaling fast.

Global clients. Clear progression. Real opportunity.

About the Opportunity

Purpose of the Role

The Digital Growth Lead will own the evidence-led improvement of the website as a growth channel. The role will increase qualified organic and AI-assisted discovery improve buyer journeys and convert more visitors into meaningful enquiries. It combines technical SEO conversion-rate optimisation content structure AI search visibility and commercial reporting.

Duties & Responsibilities

• Develop and prioritise the website-performance roadmap based on SEO analytics user-journey and conversion insights.
• Improve technical SEO foundations page performance metadata indexing site structure internal linking and schema requirements.
• Assess AI-search and answer-engine visibility; identify competitor and citation gaps then optimise content for discovery and recommendation.
• Improve landing pages service pages content pathways UX and calls to action to increase meaningful enquiry conversion.
• Establish a structured testing reporting and optimisation cadence using GA4 Search Console Tag Manager heatmaps and funnel analysis.
• Manage website integrations with CRM and marketing platforms ensuring reliable lead capture tracking and data flow.
• Brief and quality-assure technical implementation with developers or specialist partners rather than owning the website codebase.
• Report on commercial contribution including qualified non-branded traffic visitor-to-lead conversion qualified leads and pipeline influence.

Skills & Experience

• 47 years relevant experience in B2B website optimisation SEO CRO digital analytics or growth marketing.
• Strong hands-on use of GA4 Google Search Console and SEO tools; Google Tag Manager heatmaps/session recording and A/B testing are highly advantageous.
• Practical WordPress experience and working knowledge of HTML/CSS; able to translate requirements into clear developer briefs and validate delivery.
• Strong grounding in search intent technical/on-page SEO information architecture structured data and conversion optimisation.
• Familiarity with AI search AEO/GEO and the role of clarity authority and structure in machine-readable content.
• Experience managing CRM/marketing-platform integrations ideally including HubSpot and using data to improve commercial outcomes.
• Webflow HubSpot CMS headless CMS platforms and React/ exposure are useful differentiators not essentials.

Ideal Candidate Profile

You are analytical pragmatic and outcome-focused. You enjoy getting close to the detail but can explain complex issues clearly to non-technical stakeholders. You are motivated by measurable improvement comfortable working autonomously and genuinely curious about how AI is changing search and buyer behaviour.

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