Digital Experience & Analytics Manager

A South African pharmaceutical company that develops manufactures and distributes prescription and over-the-counter (OTC) medications is seeking aDigital Experience and Analytics Manager who will focus on developing and optimizing the companys digital ecosystem to maximize consumer engagement and marketing performance.

Responsibilities:

• Digital Strategy: Develop and maintain Austells consumer brand digital ecosystem.

• Website & UX Management: Optimize brand websites and landing pages for speed mobile responsiveness and usability.

• SEO & AEO: Drive traditional SEO and optimize for emerging AI answer engines (AEO/GEO).

• Analytics & Reporting: Build Looker Studio dashboards and analyze GA4 GTM and Search Console data to deliver actionable insights.

• Conversion Optimization: Execute A/B testing and user-journey analysis to improve campaign performance.

• Education: Bachelors degree in Marketing Digital Marketing Information Systems Computer Science or Business.

• Experience: 5 years in digital marketing website management SEO or data analytics (consumer health/FMCG preferred).

• Certifications: Google Analytics Google Ads or SEO/Digital Marketing certifications (advantageous).

Benefits:

Competitive salary based on experience (salary can potentially be more based on experience/skills)

IF you meet the above requirements and want to make a career-changing move apply today by emailing your CV to emailprotected