Digital Campaign Specialist Lead
Cape Town - South Africa
Job Summary
This position reports to: Advertising Manager
Purpose of the role:
To manage the performance of the digital campaign Specialist anddrive improvements in the way they work.
Your responsibilities will include:
- Managing a team of Digital Campaign Specialists to ensure effective campaign planning and execution against set targets and budgets.
- Manage the full life cycle involvement in digital advertising campaigns from enquiry stage to campaign completion. (This involves but not limited to Insertion order and contract completion; ensure work does not commence without signed insertion orders)
- Prompt buyers and suppliers for briefs check stock Liaise with client on creative assets; manage through to approval
- Load campaigns timeously Compile POE once campaign is live
- Provide detailed analysis and reports to clients on campaign performance and delivery together with invoice
- Work with the Advertising Sales Team Leader to find ways to improve the way Digital Campaign Specialists work with the
- Advertising Sales Specialists to execute and report on campaigns.
- Identify opportunities to improve campaign results and budget savings through innovative campaign production
- Wholistic monitoring on schedule delivery and find ways to optimize based on clients success metrics
- Wholistic analysis of campaign performance and delivery
- Troubleshoot targeting issues resolve any traffic issues and reconcile discrepancies
- Evaluation of advertising campaigns against in-house campaigns; reporting and success measurement.
Qualifications and Experience:
- Diploma or Advanced Certificate in Marketing/Advertising (or Preferably: At least 5 Years Experience and Matric)
- Must have an understanding of digital marketing
- Must have experience with DFP Google Ad Manager or similar ad serving tools
- At least 3 years digital campaign management experience is a prerequisite
- Experience in managing a team of people
Attributes required:
- Leadership
- Smart hard-working with demonstrable integrity
- A passion online digital marketing is essential
- Bias towards action and solution-oriented
- A self-starter and fast learner with an active thirst for knowledge
- Willing to take direction and able to work independently demonstrating initiative
- Highly organised with meticulous attention to detail
- Ability to multi-task and to meet tight deadlines
- Comfortable working under pressure in a fast-paced environment
If you meet the above you are an Extraordinary Mind so come and join us!
Takealot Group is an Equal Opportunity Employer. We encourage applicants from the previously disadvantaged groups and people with disabilities to apply.
Required Experience:
IC
About Company
South Africa's leading online store. Fast, reliable delivery to your door. Many ways to pay. Shop anything you can imagine: TVs, laptops, cellphones, kitchen appliances, toys, books, beauty & more. Shop the mobile app anytime, anywhere.