Digital Account Manager

The Digital Account Manager is responsible for leading the planning execution and optimisation of digital media campaigns while managing strong client relationships and ensuring commercial excellence. The role acts as the day-to-day strategic lead for digital activity working closely with planning investment strategy analytics and media partners to deliver measurable business outcomes.

The Digital Account Manager is also responsible for developing team capability driving innovation and ensuring the highest standards of operational delivery.

While this is a digital focused role but there will be expectation to do overall strategic media planning and grow into a hybrid AM.

Job Description:

Key responsibilities:

ClientLeadership

• Build trusted relationshipswith clients throughproactive communicationand strategic partnership.
• Lead day-to-day client engagementacross campaigns andprojects.
• Understandclient business objectivesand translate theminto effective digitalmedia solutions.
• Manage expectations identifyrisks early andrecommend solutions.
• Present campaign recommendations performancereviews and strategicinitiatives confidently.

Digital Strategy & Planning

• Lead the developmentof digital mediastrategies aligned tobusiness objectives.
• Build integrated channel recommendations across:
  • Paid Search
  • Paid Social
  • Programmatic
  • Display
  • Video
  • Audio
  • Retail Media
  • CRM where relevant
  • Develop measurement frameworksand KPIs.
  • Identify innovation andtest-and-learnopportunities.
  • Ensure digital recommendationssupport broader ATLand integrated mediastrategies.

Campaign Delivery

• Oversee campaign implementationand optimisation.
• Monitor performance andrecommend improvements.
• Ensurecampaigns deliver againstagreed KPIs.
• Lead post-campaignanalysis with actionableinsights.
• Maintain high standardsof quality assurance.

Commercial & Financial Management

• Manage campaign budgetsand financial reconciliation.
• Ensure accurate forecastinginvoicing and purchaseorder management.
• Track Forecast vsActuals.
• Identify commercial opportunitiesand efficiencies.
• Support agency profitabilitythrough soundfinancial management.

Team Leadership

• Coach and developAccount Executives andSpecialists.
• Provide clear directionand constructive feedback.
• Share digital knowledgeacross the widerteam.
• Foster collaboration acrossplanning buying strategyand analytics.
• Contribute to apositive high-performingteam culture.

Innovation & Industry Leadership

• Stay ahead ofdigitalmedia trends andplatform developments.
• Build strong relationshipswith media ownersand technology partners.
• Drive innovation acrosscampaigns.
• Contribute to awardsubmissions and thoughtleadership.
• Identify opportunities toimprove client effectivenessthrough new technologyor solutions.

Location:

Sandton

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent