Creative Copywriter (12 Month Fixed Term Contract)

Burson part of WPP is the global communications leader built to create value for clients through reputation. With highly specialized teams industry-leading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit

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More about the role:

As a Creative Copywriter you will craft the words and ideas that bring brands to life. From big campaign concepts to sharp social copy headlines scripts and long-form content youll write with an earned-first mindset that earns attention and drives conversation. Working alongside designers strategists and account teams youll concept and write across channels for a range of clients and play a key role in pitching fresh original thinking for new business.

What youll do:

• Write clear compelling and original copy across channels campaigns social digital scripts press materials and long-form content
• Generate bold creative ideas and concepts contributing to brainstorms and campaign development from the ground up
• Partner with designers and art directors to develop integrated creative that pairs words and visuals seamlessly
• Adapt tone of voice to suit different brands audiences and platforms while maintaining quality and consistency
• Interrogate and challenge briefs to sharpen the thinking and strengthen creative output
• Contribute concepts and copy to new business pitches helping to win and grow client relationships
• Edit and proofread to a high standard ensuring accuracy clarity and on-brand messaging
• Stay close to cultural social and industry trends to keep ideas fresh relevant and timely

Experience that contributes to success:

• Proven experience as a copywriter or creative within a PR communications advertising or marketing agency
• A strong portfolio showcasing campaign concepts copywriting craft and range across formats and tones
• Exceptional writing editing and storytelling skills with impeccable spelling and grammar
• Ability to generate original ideas quickly and articulate them clearly to teams and clients
• A good understanding of social media platforms trends and what drives engagement
• Comfortable working to tight deadlines managing multiple projects and remaining calm under pressure
• A collaborative mindset with experience working alongside design strategy and account teams
• Confidence presenting and selling ideas to both colleagues and clients

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