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Copywriter | Coaching & Personal Brand (SA)

The OE Agency


Job Location:

Cape Town - South Africa

Monthly Salary: K 12 - 15
Experience Required: 1-3years
Posted: 24 September 2026 (30+ days ago)
Application Deadline: 22 December 2026
Vacancies: 1 Vacancy

Job Summary

This is a remote position.

Copywriter Coaching & Personal Brand


Location: Remote South Africa
Engagement Type: Independent Contractor Part-Time Ongoing
Working Hours: 20 hours per week with some overlap with Perth business hours (AWST)
Rate: AUD $10$20 per hour (approximately R115R230 per hour)
Estimated Monthly Earnings: Approximately R10000R20000 depending on hours worked and the exchange rate


About Us

Limitless is a coaching brand founded by Lezly Kaye based in Perth Australia.

We help business owners scale through strong teams and remote operations so they can grow without being the one holding everything together. We also run retreats for women who are building big businesses and big lives.

Our audience is ambitious self-aware and ready for the next level. Our content needs to speak to that with clarity warmth and conviction.

The Role

Were looking for a genuine copywriter. Not a VA who writes and not someone who simply runs prompts through AI and tidies up the output.

We want someone who understands persuasion voice and structure and who can make a reader stop feel seen and take action.

Youll write across multiple channels helping us communicate our message consistently while capturing the founders unique voice.

This is an ongoing part-time opportunity for an experienced writer who enjoys creating meaningful content and understands how words influence decisions.

Key Responsibilities
  • Write compelling YouTube scripts and video hooks.

  • Create engaging social media captions for Instagram LinkedIn and Facebook.

  • Develop email newsletters and nurture sequences.

  • Write landing pages sales pages and launch copy.

  • Create lead magnets and webinar copy.

  • Capture and consistently reflect the founders voice across different content formats.

  • Apply direct-response copywriting principles including hooks offers objections and calls to action.

  • Incorporate feedback and refine copy to meet the intended message tone and purpose.

  • Deliver high-quality content within agreed deadlines.




Requirements

  • At least 2 years of paid copywriting experience ideally within coaching personal development online education or service-based businesses.

  • A portfolio demonstrating both short-form and long-form copywriting including hooks captions emails or sales pages.

  • Demonstrated ability to learn a founders voice and write consistently in that style.

  • Solid understanding of direct-response copywriting principles including hooks offers objections and calls to action.

  • Excellent written English with a natural conversational tone.

  • Strong understanding of persuasion storytelling and content structure.

  • Reliability with deadlines and the ability to take feedback and iterate quickly.

  • Availability for some overlap with Perth business hours (AWST) which is 6 hours ahead of South Africa.

Highly Regarded
  • Experience writing for founders or personal brands.

  • Familiarity with YouTube content strategy or funnels.

  • Experience writing launch copy for programs or events.



Benefits
Working Arrangements & Remuneration
  • Fully remote South Africa.

  • Independent contractor engagement.

  • Part-time 20 hours per week ongoing.

  • AUD $10$20 per hour depending on experience and portfolio.

  • Approximate ZAR equivalent: R115R230 per hour.

  • Estimated monthly earnings: R10000R20000 based on approximately 20 hours per week.

  • Some working-hours overlap with Perth Western Australia (AWST).

  • Paid trial task for shortlisted applicants.

How to Apply

Please submit your CV along with a portfolio demonstrating your copywriting experience.

Your portfolio should include examples of both short-form and long-form copy such as social media captions YouTube hooks email sequences landing pages or sales pages.

Wed also love to hear briefly about your experience writing for founders coaches or personal brands.

Shortlisted candidates will be invited to complete a paid trial task as part of the recruitment process.




Required Skills:

At least 2 years of paid copywriting experience ideally within coaching personal development online education or service-based businesses. A portfolio demonstrating both short-form and long-form copywriting including hooks captions emails or sales pages. Demonstrated ability to learn a founders voice and write consistently in that style. Solid understanding of direct-response copywriting principles including hooks offers objections and calls to action. Excellent written English with a natural conversational tone. Strong understanding of persuasion storytelling and content structure. Reliability with deadlines and the ability to take feedback and iterate quickly. Availability for some overlap with Perth business hours (AWST) which is 6 hours ahead of South Africa. Highly Regarded Experience writing for founders or personal brands. Familiarity with YouTube content strategy or funnels. Experience writing launch copy for programs or events.


Required Education:

Diploma or Bachelors Degree in Marketing Communications Journalism English Creative Writing or a related field (preferred not essential).