Content Brand Associate
Cape Town - South Africa
Job Summary
This isnt a social media scheduling job. Youll be embedded in the company on calls in conversations inside the business turning whats actually happening at RAY into content the world sees. Your work will build the personal brands of our founders and team and shape how RAY shows up publicly as an employer and as a company.
If youre a strong writer who wants real ownership a growing portfolio and a front-row seat inside a fast-moving AI company this is the role.
What youll own:
Ghostwriting for our team write LinkedIn content for our founders and team members. Learn their voices. Own them. One to two posts per person per week drafted refined and ready to publish.
RAYs social channels run RAYs LinkedIn and supporting socials. Build a consistent posting rhythm. Re-purpose team interviews wins and insights into employer brand content that makes people want to work here.
Team Content Programme help the broader RAY team build their own presence. Run a simple incentive programme that rewards posting. Provide ideas formatting help and light editing to team members who want to show up on LinkedIn.
What youll actually do week to week:
Join internal calls and interviews to mine content.
Draft LinkedIn posts for founders team members and RAYs page.
Interview RAY team members across multiple countries for employer brand stories.
Manage a simple content calendar.
Coordinate the team posting incentive programme.
Re-purpose longer content (interviews calls) into short-form posts.
Track what performs and feed that back into the content engine
Take ownership of RAYs LinkedIn strategy.
Youre right for this is:
You read a LinkedIn post and immediately know why it worked or why it didnt.
You write well and quickly and can match someone elses voice not just your own.
You spot a story in a meeting without being told to look for one.
You know LinkedIn as a platform the algorithm the formatting what actually gets traction
You can hold a content calendar without being chased
Youre entry-level but hungry this is a growth role and well invest in the right person
You write actually write. AI is a tool in your kit not a replacement for your voice. We want you in the work.
Nice -to-have (not required):
Basic graphic design (Canva is fine).
Short-form video editing or comfort working with a video editor.
Experience in recruiting talent or HR-adjacent content.
What we offer:
Level up your career in an international and successful organization and enjoy:
Monthly salary up to R 20000
Performance-based bonuses
Modern laptop/hardware provided by us
Specialized training in AI and LLM tools
Global exposure and endless opportunities for personal and professional growth