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Business Development Manager Power

Annswann Personnel


Job Location:

Boksburg - South Africa

Monthly Salary: Not provided by the employer
Posted: 4 September 2026 (30+ days ago)
Application Deadline: 2 December 2026
Vacancies: 1 Vacancy

Job Summary

We are seeking an experienced and commercially driven Business Development Manager to join our clients team to lead strategic business growth and market expansion across Sub-Saharan Africa. The successful candidate will be responsible for identifying and developing new market opportunities establishing sustainable business operations in new territories and driving long-term profitable growth.

This is a senior business development position requiring a strong combination of technical expertise strategic sales leadership financial acumen and market development experience. The ideal candidate will have extensive knowledge of power generators switchgear megawatt-scale power projects and dewatering pumps together with a proven track record of managing sales teams and developing business across complex markets.


Duties and Responsibilities

Business Development & African Expansion
  • Develop and finalise the strategic business plan for expansion into targeted markets across the African continent.
  • Identify and evaluate new territories market opportunities customer segments and potential commercial partnerships.
  • Establish a sustainable foothold in new markets and develop long-term expansion plans for the region.
  • Drive new operations towards critical business mass as efficiently as possible to support profitable and sustainable growth.
  • Develop and maintain a strong pipeline of new business opportunities across targeted industries and territories.
  • Explore and implement new commercial models and offerings to support increased market penetration.
  • Identify opportunities to introduce new technologies solutions and revenue streams into existing and emerging markets.
  • Develop a comprehensive understanding of the addressable market and drive strategies to increase market share.
Sales & Commercial Leadership
  • Lead the execution of business development and sales strategies identifying weaknesses developing corrective plans and establishing clear priorities.
  • Manage coach and develop the sales team to achieve agreed commercial objectives.
  • Implement effective CRM practices to manage opportunities customer relationships sales activities and pipeline development.
  • Apply structured sales methodologies including Challenger Sales concepts to strengthen customer engagement and commercial performance.
  • Develop strong customer relationships and position the business as a trusted technical and commercial partner.
    Monitor market trends competitor activities and changing customer requirements.
  • Collect evaluate and implement relevant best practices from other regions and business units.
Technical & Market Development
  • Work closely with technical and operational teams to develop commercially viable solutions for customers.
  • Explore new technical and commercial opportunities aligned with changing customer and market requirements.
  • Drive the adoption and commercialisation of new technologies across the region.
  • Support the development of multiple commercial offerings to facilitate further market penetration.
Financial & Operational Management
  • Maintain a strong understanding of business performance financial results and commercial targets.
  • Analyse current performance understand variances and develop action plans to achieve agreed financial objectives.
  • Ensure new business ventures and expansion initiatives are commercially sustainable and profitable.
  • Develop a strong understanding of processes across the various business disciplines to ensure effective execution.
  • Ensure business development strategies align with wider organisational transformation and digitalisation initiatives including the SPARK programme.
  • Support the implementation and adoption of new business processes and digital tools.
  • Develop organisational awareness around the commercial value of data and opportunities to utilise data as a revenue-generating product.
Minimum Requirements
  • Electrical Engineering qualification essential.
  • Minimum of 8 years overall sales and marketing experience.
  • Minimum of 5 years experience managing and leading a sales team.
  • Proven experience in business development and market expansion ideally within industrial engineering power generation or related technical environments.
  • Extensive technical and commercial knowledge of power generators switchgear and megawatt-scale power projects.
  • Technical knowledge and/or commercial experience relating to dewatering pumps.
  • Strong experience working with CRM software and structured sales pipeline management.
  • Experience with or strong knowledge of Challenger Sales concepts/methodology.
  • Strong commercial and financial management capabilities.
  • Demonstrated ability to develop and execute strategic business plans.
  • Experience developing new markets territories and commercial opportunities.
  • Strong leadership coaching and people-development capabilities.
  • Excellent communication negotiation and stakeholder-management skills.
  • Ability to operate effectively across different countries markets and cultures.
  • Willingness and ability to undertake extensive travel throughout Sub-Saharan Africa.



Required Experience:

Manager