Braze CRM Manager 21425

Employment Type: Full-Time Independent Contractor

Work Model: Remote

Work Hours: Dedicated US Eastern Standard Time (EST) alignment (9:00 AM 5:00 PM ET)

We are seeking a hands-on highly execution-focused Braze CRM Specialist to take technical ownership of a newly licensed Braze platform for a fast-growing experiential entertainment and location-based gaming company operating over 40 corporate facilities across North America.

In this seat you will act as the core technical executor bridging disparate data streamsconnecting our third-party booking engine proprietary in-facility gameplay tracking systems and Braze. Working closely with growth leadership you will turn lifecycle strategies into automated multi-channel customer journeys (Email SMS In-App). Utilizing advanced Liquid syntax you will personalize dynamic messaging for distinct player segments (families competitive gamers youth and corporate/B2B groups) to drive repeat visit frequency customer retention and lifetime value.

1. Braze Campaign Execution & Journey Building

• Canvas Flow Engineering: Build test and deploy multi-channel lifecycle messaging Canvas flows and automated triggers directly within Braze.

• Template Administration: Construct configure and maintain scalable message templates and reusable content blocks across email SMS push notifications and in-app messaging.

2. Advanced Liquid Scripting & Dynamic Personalization

• Liquid Code Development: Write validate and maintain Liquid syntax inside Braze to deliver dynamic personalized messaging based on real-time booking history player behavior and gameplay achievements.

• Granular Segmentation: Utilize custom attributes event properties and behavioral data to build highly targeted player segments and retention cohorts.

3. Data Plumbing System Integration & QA Testing

• Data Stream Connection: Partner with technical and engineering teams to ensure clean API integrations event tracking and custom attribute passes between our booking engine venue systems and Braze.

• A/B Testing & Optimization: Design and execute structured A/B and multivariate tests (subject lines timing copy variants channel mix) to optimize open click and re-booking conversion rates.

• Rapid Issue Resolution: Serve as the primary technical point of contact for same-day troubleshooting campaign bug fixes and data sync resolutionensuring zero downtime during peak mid-to-late week booking windows.

• Braze Mastery: Proven hands-on experience building managing and troubleshooting campaigns and Canvas flows directly inside Braze (candidates whose experience is limited strictly to HubSpot Salesforce Marketing Cloud or Klaviyo will not qualify).

• Liquid Syntax Proficiency: Advanced proficiency writing and debugging Liquid code for dynamic content personalization within messaging templates.

• Data & Technical Literacy: Deep technical understanding of API payloads event tracking custom attributes event properties and how data syncs between external SaaS platforms and Braze.

• Execution & Tactical Focus: Strong doer mindsetwhile creative assets copy and visual designs are provided by internal marketing leads you will own technical assembly data mapping QA testing and execution.

• Time Zone Alignment: Full daily availability to work dedicated full-time hours matching 9:00 AM 5:00 PM US Eastern Time (ET).

• Security Compliance: Willingness to operate within secure enterprise remote desktop environments (e.g. enterprise secure browsers) following standard compliance protocols (SOC 2 ISO 27001 GDPR).

• Prior experience managing CRM campaigns for location-based entertainment multi-location retail hospitality gaming or event-driven consumer brands.

• Familiarity with connecting venue-level POS ticketing or custom booking systems with central marketing automation hubs.

• Execution Accuracy & Velocity: Flawless technical deployment of Canvas flows and dynamic Liquid templates without campaign errors or data breaks.

• Conversion & Re-Booking Impact: Demonstrable improvements in player repeat visit frequency email/SMS click-through rates and lifecycle retention metrics.

• System Health & Resolution Speed: Rapid resolution of same-day campaign bugs and data sync flags during peak operational periods.

Required Experience:

Manager