Brand Manager- NIVEA Body Care (Durban Based)
Job Location:
Durban - South Africa
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
At Beiersdorf we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years we have developed innovative skin and body care products for well-known brands such as NIVEA Eucerin La Prairie Hansaplast and Labello. We act according to our purpose WE CARE BEYOND SKIN and take responsibility for our consumers our employees the environment and society.
Behind every brand every product and every accomplishment are our more than 20000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE COURAGE SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
As NIVEA Brand Manager you will execute the marketing strategy and plans for respective categories ensuring the delivery of agreed category share net sales GM and brand targets.
Deep understanding of the South African market landscape consumer needs and insights initiating recommendations with regards to improving brand performance and communication. Drive long term growth of relevant NIVEA Southern Africa portfolio through the continuous development of the brand portfolio in line with the overall company strategy and roadmap. Define and achieve specific net sales and market share objectives through the input/development and execution of the annual marketing plan.
Achieve local targets and ambitions by development of local marketing plans through data analytics with focus on brand / category growth and ensuring local activation of global & regional innovations projects and tools
Own respective category budget and drive brands profitability improvement initiatives
Responsibilities:
- Marketing Planning & Activating incl. budget accountability:
- Within global & regional frame and based on consumer insights & commercial data co-create local marketing activation plan for respective categories incl. assortment steering (Launch/Relaunch/gap closing) and ATL & BTLprogram
- Co-shape the annual local marketing andbusiness plan including an optimized mix of all 4Ps to achieve market share sales and budget targets
- Execute agreed brand marketing strategy and plans for respective categories in South Africa ensuring thedelivery of agreed KPIs building on local market opportunities and consumer insights and needs
- Own and steer respective category budget and allocate investments in line with local strategy and withinMU & Regional guidelines
- Steer the adaptation of global/regional material (product artwork communication assets etc.) to match local needs
- Monitor and steer performance based on external (Nielsen customer media) and internal data to adjust and optimize plans
- Closely collaborate with local commercial team to ensure cross functional alignment and steering of the brand performance throughout the year
- Closely collaborate within Marketing Teams of respective category and Digital Marketing- and Media- & PR Leads for best in class brand program execution.
- A Degree or Post Graduate Degree in Marketing and/or in related Business Management
- Overall 5 years Brand Management experience in FMCG environment
- Sound budget and financial understanding
- Customer understanding and ability to work collaboratively with Customer Sales teams
- Experience in end-to-end Brand roles with P&L Management
- A basic understanding of Beauty and Personal Care industry
Your responsible recruiter isAkash Sharma. Please apply online via the Beiersdorf Career Site until25th August 2026.
Required Experience:
IC
About Company
We care for skin, we care for people and we care beyond skin. That is what makes us unique.
