Brand & Digital Designer Freelance

Key Responsibilities

The responsibilities outlined below are indicative of the role and may evolve in accordance with business needs.

Brand Application & Creative Development

Apply the MasterStart and MasterStart Institute brands consistently across all design work;

Translate marketing and business briefs into clear engaging and professionally executed creative;

Work confidently within established brand systems while contributing thoughtful creative recommendations;

Develop campaign concepts and scalable visual systems that can be applied consistently across multiple channels;

Maintain a high standard of typography layout visual hierarchy and attention to detail;

Exercise sound creative judgement regarding when to follow an established visual system and when to recommend an improved creative solution;

Respect and build upon the creative work and brand foundations already established within the business; and

Support the continued development and documentation of the brands visual language.

Digital Design

Design creative assets across social media paid media and other digital campaigns;

Create email banners campaign headers and supporting digital artwork;

Design landing pages website sections and other digital experiences;

Adapt designs appropriately for different platforms audiences formats and screen sizes;

Support basic page-building and content updates using existing drag-and-drop tools or page builders;

Apply basic responsive web-design principles to digital creative;

Prepare appropriately sized and optimised assets for web and digital use; and

Support the creation of editable digital templates where required.

Presentation Design

Design and format internal client-facing and event presentations;

Translate complex information into clear engaging and compelling visual stories;

Develop slide layouts diagrams infographics and reusable presentation systems;

Work confidently within MasterStart MasterStart Institute client and partner-branded presentation templates;

Maintain strong visual consistency across large or complex presentation decks; and

Prepare polished presentations that can be handed over for internal use or further refinement.

Campaign & Marketing Collateral

Develop visual assets for integrated campaigns across email social media web paid media and sales enablement;

Design course and programme brochures learner recruitment materials reports guides infographics and one-pagers;

Create event materials posters pull-up banners certificates graduation materials and other print collateral;

Develop client- and partner-specific campaign assets;

Produce visual concepts and mock-ups to help stakeholders understand and evaluate proposed creative directions;

Manage campaign adaptations resizing and versioning across different formats and channels;

Undertake basic image retouching and artwork preparation where required; and

Ensure creative work supports the intended marketing learner client or commercial objective.

Partner & Co-Branded Work

Apply partner and client branding accurately alongside the MasterStart and MasterStart Institute brands;

Work effectively across a range of corporate identities without compromising visual consistency or clarity;

Interpret and accurately apply third-party brand guidelines;

Develop co-branded client partner and campaign assets;

Prepare adaptable collateral for enterprise clients and learning partners; and

Ensure appropriate brand hierarchy and representation across co-branded creative.

Design Systems & File Management

Work confidently within established Figma libraries components and templates;

Maintain organised editable and clearly labelled design and source files;

Build reusable components templates and design assets where appropriate;

Maintain consistency across recurring creative assets and campaign materials;

Support the ongoing organisation and maintenance of design libraries and creative resources; and

Ensure appropriate source files are available for future adaptation and internal use.

Production & Quality Assurance

Prepare artwork correctly for digital and print production;

Check dimensions resolution colour profiles bleed and export settings before final submission;

Proof designs carefully and maintain a consistently high standard of quality;

Ensure creative accurately reflects approved briefs content and brand requirements;

Respond constructively to creative feedback and manage revisions efficiently;

Deliver work within agreed timelines and communicate proactively where deadlines or capacity may be affected; and

Take ownership of the quality and completeness of creative work before final submission.

Requirements

Approximately five or more years of professional design experience or a portfolio demonstrating an equivalent level of capability;

Strong experience across brand marketing and digital design;

Demonstrated experience working with established brand guidelines and design systems;

Experience developing creative for both business and consumer audiences;

Strong presentation-design experience;

Experience designing across digital web and print environments;

Experience producing professional digital and print-ready artwork;

A strong portfolio demonstrating excellent typography layout visual hierarchy attention to detail and conceptual thinking;

Experience operating in a fast-moving environment across multiple projects priorities and stakeholders;