Brand Creative Director
Job Location:
Johannesburg - South Africa
Salary:
Experience Required:
Posted:
Application Deadline:
Vacancies:
Job Summary
This is a remote position.
Apply via this link only!
Location: Remote
Start Date: ASAP
Type: Permanent (Full-time)
Salary: R58 000 - R63 000 (DOE)
WHY THIS ROLE MATTERS
As our Brand Creative Director you will set the creative standards and champion the brand strategy across all Bushwise products. By architecting high-converting visual hooks shaping cohesive narratives and accelerating organic and paid media expansion your work directly fuels measurable business growth. This creative excellence ensures our message reaches global audiences directly driving the recruitment of the next generation of expert field guides and conservationists.
WHAT YOULL BE DOING
Brand Identity & Positioning: Develop and implement progressive identities across brands and products establishing core positioning tone and voice while onboarding team members to your vision.
Strategic Translation: Translate complex business goals and product features into compelling cohesive brand narratives and visual identities.
Paid Social Strategy: Define and drive the creative approach to paid social channels focusing sharply on high-performing Meta and TikTok advertising.
Social Media Evolution: Strategise the evolution of our organic social media presence focusing on rapid growth and community engagement across Instagram and TikTok.
Campaign Architecture: Architect the big ideas visual hooks and core messaging frameworks for major product launches and marketing campaigns.
High-Impact Copywriting: Direct the creation of foundational brand copy including high-converting website landing pages key product positioning assets and high-stakes pitch or investor presentations.
Multimedia & Video Direction: Lead the conceptualisation storyboarding and scripting for high-performing paid ads and organic video content.
Creative Guardrails: Develop templates hooks and scalable frameworks for shorter-form assets (social media newsletters and collateral) to be seamlessly executed by the wider team.
Quality & Mentorship: Monitor and ensure the creative and content teams output meets exceptionally high brand standards while providing ongoing training and constructive feedback.
Creative Standards & Governance: Act as the ultimate gatekeeper for the brands visual and textual style ensuring consistency across every single touchpoint.
Workflow Optimisation: Collaborate closely with operations social and analytics teams to design and maintain efficient workflows for content creation and rapid asset iteration.
WHAT YOU BRING TO THE TEAM
15 years of communications experience.
2 years of experience marketing to a Gen Z audience in the UK and South Africa.
Experience defining and driving the creative direction for high-performing high-conversion Meta campaigns.
2 years of experience leading mentoring and elevating a communications team.
Experience creating and launching new brand identities alongside visual and creative teams.
Expert-level knowledge of TikTok and Instagram.
Strong capability to shift seamlessly from high-level brand narratives to high-converting landing pages scripts and pitches
Bonus if you also have:
2 years of experience defining and driving the creative direction for high-performing high-conversion Meta and TikTok ad campaigns.
Deep understanding of South African bush careers the field guiding industry and the wildlife conservation industry.
2 years of experience marketing to a Gen Z audience in the US and EU.
5 years of experience within a fast-paced agency-like marketing environment.
Clear experience managing crisis communications.
Experience utilising AI tools to enhance ideation refine messaging tone and drive maximum efficiency across multi-channel communication strategies.
Experience working operationally on Trello.
ABOUT BUSHWISE
YOUR NEXT STEP
Apply via this link only!
Required Skills:
15 years of communications experience. 2 years of experience marketing to a Gen Z audience in the UK and South Africa.
