B2B Lead Generation Specialist
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Job Summary
PURPOSE OF THE ROLE
The Lead Generation Specialist is responsible for proactively engaging potential customers to generate qualified leads for the business. Operating within a call centre environment this role focuses on outbound calling basic needs analysis and accurate capture of prospective information to support sales and business development teams.
PURPOSE OF THE ROLE
- Conduct outbound calls to prospective customers using provided databases and dialer systems.
- Introduce the company its products or services and the purpose of the call in a clear and professional manner.
- Identify and qualify potential leads based on defined criteria (e.g. interest eligibility need).
- Capture accurate customer and lead information on CRM or lead management systems.
- Book callbacks appointments or referrals for senior sales or advisory teams where required.
- Meet or exceed daily and monthly activity and lead generation targets (calls contacts qualified leads).
- Comply with all scripts processes quality standards and regulatory requirements.
- Maintain a high level of professionalism energy and resilience in a high-volume-called environment.
- Participate in coaching training and quality assurance sessions to improve performance continuously.
QUALIFICATIONS/EDUCATION and EXPERIENCE:
- Matric or Equivalent qualification
- Minimum 1 years proven experience in Lead Generation within a B2B setting/campaign
- Call Centre environment sales experience in a UK Campaign is advantageous
- Proven Sales development or Business development experience.
- Ability to work in UK hours
CORE SKILLS AND COMPETENCIES
- Proactive and self-motivated
- Energetic and target-driven
- Professional and customer-orientated
- Adaptable to changing business needs
- Strong work ethic and accountability
- Competitive Salary
- Attendance bonus
- Performance-based Incentives
- Career progression and promotion opportunities
- Group Life Plan (Life Cover Disability Benefit and Dread Disease and Funeral Cover)
Required Skills:
QUALIFICATIONS/EDUCATION and EXPERIENCE: Matric or equivalent qualification Previous experience in the betting / gambling industry is advantageous Genuine interest in sport with prior exposure to or experience in sports betting considered advantageous Trade and risk experience is advantageous but not essential (role can be coached) Experience working in high-pressure or shift-based environments International campaign experience advantageous Ability to work internationally aligned hours and weekends. Reliable transport for late shifts CORE SKILLS AND COMPETENCIES Excellent spoken English communication skills (clarity tone and pronunciation) Strong customer-centric mindset with a problem-solving approach Ability to manage multiple conversations efficiently Genuine interest in sports High attention to detail and accuracy Strong time management and organizational skills Resilient adaptable and able to work under pressure Tech-savvy with the ability to learn new systems quickly
Required Education:
Matric or equivalent qualification Previous experience in the betting / gambling industry is advantageous Genuine interest in sport with prior exposure to or experience in sports betting considered advantageous
