Spclst , Technical Product Management

Job Description

We are seeking a GEO Specialist to strengthen capability in Generative Engine Optimization (GEO) AI discoverability and answer engine readiness across digital ecosystem.

This role ensures content is structured discoverable compliant and accurately represented across generative search answer engines conversational AI platforms and traditional search experiences.

The role will support broader digital transformation by helping evolve web platforms from traditional traffic destinations into trusted AI input systems that support patients healthcare consumers healthcare professionals and other stakeholders in finding credible information.

Support GEO strategies to improve visibility across generative search answer engines AI assistants and search-led digital journeys.

Translate SEO foundations into AI-native optimization including entity clarity semantic structure structured answers and topic authority.

Identifyopportunities to improve how scientific medical brand and corporate content is discovered and represented by AI-driven platforms.

Assess web pages for technical SEO and GEO readiness including crawlability indexability structured data metadata semantic HTML internal linking headings accessibility and content clarity.

Identify platform-level improvements required to make content easier for search engines and AI systems to parse.

Work with web content and compliance teams to ensure high-priority content is available in machine-readable formats rather than only in PDFs images or non-parseable assets.

Support improvement of structured data schema markup metadata content architecture and crawlability.

Define andmonitorGEO indicators such as AI citation presence answer engine visibility query coverage content discoverability and AI-influenced engagement.

Use GA4 Google Search Console SEO platforms content analytics and emerging GEO tools toidentifyopportunities and track performance.

Track metrics such as AI citations share of answer citation source quality branded and unbranded visibility crawl behavior organic search performance content engagement and conversion to owned web experiences.

Provide regular insights to the teams.

Bachelors degree in Computer Science Information Systems Digital Marketing Data Analytics or a related field.

36 years of experience in SEO technical SEO content optimization web analytics digital marketing or related digital experience roles.

Strong understanding of how search engines crawl index rank and interpret content.

Practical understanding of generative AI search behavior AI answer engines large language models and emerging GEO practices.

Experience working with SEO and analytics tools such as Semrush Google Search Console GA4/GA360 ScreamingFrog Adobe LLM Optimizer or equivalent platforms.

Familiarity with structured data metadata semantic HTML sitemaps canonical tags hreflang internal linking and page experience signals.

Ability to interpret analytics data and translate findings into clear business and content recommendations.

Strong stakeholder management skills and ability to work across technical commercial regulatory and agency teams.

Excellent written communication skills with the ability to explain technical concepts in simple language.

High attention to detail and comfort working in a regulated healthcare or life sciences environment.

Experience in pharmaceutical healthcare life sciences or other regulated industries.

Understanding of promotional and non-promotional content boundaries in healthcare or pharma digital environments.

Experience with CMS platforms such as AEM WordPress VIP or similar enterprise web platforms.

Exposure to GEO AI visibility generative search monitoring or answer engine analytics tools.

Experience with multilingual or multi-market web ecosystems.

Familiarity with content taxonomy ontology controlled vocabularies and medical terminology governance.

The GEO Specialist will be measured on:

Improved visibility and citation quality of content across AI answer engines.

Increased consistency and accuracy of representation in AI-generated answers.

Improved technical SEO and GEO readiness across priority web pages.

Reduction in content formats that are difficult for AI systems to parse such as image-based tables or PDF-only critical information.

Adoption of GEO playbooks and best practices by market and content teams.

Stronger collaboration between web analytics regulatory and commercial stakeholders.

Clear actionable reporting that connects GEO performance with business and customer experience outcomes.

Required Skills:

Preferred Skills:

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Search Firm Representatives Please Read Carefully
Merck & Co. Inc. Rahway NJ USA also known as Merck Sharp & Dohme LLC Rahway NJ USA does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place introductions are position specific. Please no phone calls or emails.

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