Senior Manager, Ad Operations & GTM

Get to Know the Team

GrabAds enables merchants brands and agencies to connect with consumers across Grabs ecosystem through relevant advertising experiences that drive measurable business outcomes.

You will join the Regional Strategy Partnerships and Ad Operations team. The team grows advertiser participation across Grabs Deliveries Mobility and eCommerce businesses in Southeast Asia by defining monetisation strategies identifying new opportunities and strengthening our capabilities through technology services and partnerships.

Ad Operations connects monetisation strategy customer success and country execution. The function turns commercial commitments into scalable high-quality campaign delivery and brings operational and customer insights back to Product Measurement and Commercial teams. Together we are building the capabilities required to serve enterprise customers consistently across Grabs six core markets.

Get to Know the Role

As Senior Manager Ad Operations & GTM you will lead enterprise campaign operations across six markets manage a regional organisation and deliver Managed Services revenue. You will shape commercial models go-to-market plans and an automation-led AI-first operating model across Grabs owned and operated advertising platforms partner solutions and the wider advertising technology ecosystem.

You will report to the Head of Strategy Partnerships and Operations GrabAds. This is a fully onsite role based in Singapore.

You will lead program managers platform leads and country leads supported by a temporary workforce of campaign managers and traffickers. Working with Commercial Product and Measurement leaders you will maximise booked-to-delivered revenue improve products and processes and develop campaign specialists into strategic customer consultants.

The Critical Tasks You Will Perform

• You will own the regional operating model and translate enterprise advertising commitments into measurable customer and business outcomes.
• Lead end-to-end regional campaign operations across setup optimisation reporting troubleshooting and billing readiness ensuring consistent delivery across all of Grabs operating markets.
• Maximise booked-to-delivered revenue through disciplined campaign governance risk management and performance monitoring.
• Lead coach and develop program managers platform leads and country leads building strong management capability and clear accountability across a distributed workforce.
• Define regional service standards governance and capacity plans that balance campaign demand customer experience productivity quality and cost.
• Partner with country Commercial teams to translate customer objectives into effective campaign strategies and media delivery.
• Build scalable best-practice playbooks and GTM packages that increase adoption of priority advertising solutions and deliver agreed customer KPIs.
• Turn operational and customer insights into product tooling measurement and data requirements influencing product positioning pricing and launch readiness.
• Translate cross-market delivery patterns and risks into strategic input on commercial models product priorities and resource allocation.
• Provide a consultative perspective on market pricing customer needs and competitive dynamics to inform commercial strategies.
• Use Generative AI and automation to redesign workflows reduce repetitive work and human error improve decision quality and build the teams strategic consulting capability.

Qualifications :

What Essential Skills You Will Need

You will bring regional advertising operations expertise commercial judgement and the leadership depth to scale a complex managed-services organisation.

• 12 years of digital advertising experience including significant leadership experience in regional Ad Operations or managed-services teams.
• Deep knowledge of campaign management advertising technology platform optimisation brand-lift measurement advanced campaign reporting beyond advertising metrics billing readiness and operational controls.
• Proven experience leading layered distributed teams and developing managers across multiple Southeast Asian markets.
• Demonstrated ability to improve booked-to-delivered revenue service quality and productivity through governance risk management and performance analysis.
• Strong commercial and analytical judgement with experience translating customer needs and competitive dynamics into operating and go-to-market decisions.
• Experience managing or coordinating multi-market campaign delivery for regional accounts and Joint Business Partnerships (JBPs)
• Proven ability to partner with senior Commercial Product and Measurement leaders and convert operational insights into clear product tooling data and launch requirements.
• Ability to translate attribution methodology and measurement frameworks into credible conversations with Commercial teams and internal cross-functional stakeholders.
• You will need a hands-on understanding of Generative AI tools and prompting techniques with the ability to apply them to solve complex problems and improve operational processes.

Additional Information :

Life at Grab

We care about your well-being at Grab here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through lifes challenges.
• Balancing personal commitments and lifes demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For at Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer we consider all candidates fairly and equally regardless of nationality ethnicity religion age gender identity sexual orientation family commitments physical and mental impairments or disabilities and other attributes that make them unique.

Remote Work :

No

Employment Type :

Full-time