Regional Marketing Manager

Workato delivers enterprise infrastructure for the agentic era redefining iPaaS and helping enterprises unify data applications processes and AI into a single governed platform. A leader in Enterprise MCP and trusted by 50% of the Fortune 500 Workatos cloud-native architecture connects every application data source and process to power real-time orchestration at scale. With enterprise-grade security and continuous innovation at its core Workato provides the trusted foundation for organizations to automate with confidence and operationalize AI across the business. To learn more visit

Ultimately Workato believes in fostering a flexible trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.

But we also believe in balancing productivity with self-care. Thats why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.

If this sounds right up your alley please submit an application. We look forward to getting to know you!

Also feel free to check out why:

• Business Insider named us an enterprise startup to bet your career on

• Forbes Cloud 100 recognized us as one of the top 100 private cloud companies in the world

• Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area and 96th in North America

• Quartz ranked us the #1 best company for remote workers

Were seeking a creative and driven Regional Marketing Manager (Asia) to work with the Asia Growth & Marketing Team. Youll be responsible for creating effective and engaging demand-gen and lead-gen marketing programs to help build pipeline and brand awareness in the Asia region. Youll be the voice of our brand and will be in a unique position to influence our conversations with potential customers. You will be involved in planning and executing in-person and virtual events (Webinars Customer Events etc.) account based marketing content creation community-building and digital marketing.

This exciting opportunity will tap into your strong project management attention to detail analytical and interpersonal skills to drive the success of our marketing programs.

In this role you will also be responsible to:

• Build and accelerate sales pipeline through demand generation programs and multi-channel integrated campaignsincluding personalised campaigns for strategic accountspartnering with Sales SDRs and Customer Success to drive pipeline accelerate deals and expand accounts.

• Lead the end-to-end development of strategic account-based marketing initiatives targeting key enterprise prospects

• Research and identify industry-leading third-party publications and partners to drive new logos thought leadership and brand awareness finding innovative ways to reach target audiences.

• Own field marketing and events end-to-endvirtual and in-person events Workato flagship conferences (e.g. WoW) ancillary events and major regional trade showsfrom concept and planning through execution logistics vendors speakers and post-event follow-up.

• Develop and manage landing pages microsites and tailored content assets (case studies business cases) in partnership with content and design.

• Deliver compelling audience-centric contentblog articles social posts videos storyboards email copy banner ads and presentationsthat turns complex concepts into messages tailored to different channels personas and funnel stages.

• Manage campaign budgets with a rigorous focus on ROI; monitor report and continuously improve performance metrics.

• Own end-to-end planning execution and optimisation of integrated digital campaigns across paid search paid social (LinkedIn Meta) display email SEO GEO and content syndication.

• Collaborate with cross-functional teams (Product Marketing Sales Customer Success) to ensure messaging and deliverables align with strategy.

• Has a Communications / Business / Marketing Degree / Diploma or 5 years relevant experience from previous employment.

• Experience with coordinating events (live and virtual) and virtual event platforms (Zoom Webinars etc.) is required.

• Knowledge of and interest in producing content for different channels e.g. websites blogs social media video platforms.

• Experience with writing for and marketing to a B2B technical audience is a plus.

• Knowledge of video editing or design software is not necessary but will be an advantage.

• Exceptional command of English and excellent copywriting and presentation skills.

• Ability to project manage multiple simultaneous marketing programs across regional markets.

• Strong project management experience required.

• Some travel will be required for this role as it oversees regional Asian markets.

• Hands-on experience building AI-powered workflows/projects to streamline content creation campaign production or marketing operations not just using AI as a writing aid but designing repeatable systems that improve team output and speed.

• Detail-oriented hands-on attitude strong execution and project management skills.

• Excellent interpersonal skills high energy and enthusiasm team-oriented strong cross-group collaborator

• Function independently be self-directed and can thrive in a fast-paced environment.

• Self-starter with the ability to drive projects from inception to completion.

(REQ ID: 2895)