Qualitative Consulting Associate Director SEA MT

We are seeking a senior qualitative research and consulting leader to help drive the next phase of our qualitative consulting practice across APAC. This is a highvisibility regional role that partners closely with regional qualitative leaders and inmarket teams to deliver strategic multimarket qualitative engagements and elevate how insight is generated synthesised and activated. The focus goes beyond research execution into storytelling sensemaking workshopping cocreation and solutioning ensuring insights translate into action.

Responsibilities

1. Qualitative Consulting & Practice Development

• Partner with regional qualitative leaders to advance the APAC qualitative consulting practice
• Shape and embed best practices in consultinggrade qualitative design synthesis and storytelling
• Serve as a senior thought partner and advisor on complex or highstakes client engagements
• Help define and execute the regional qualitative consulting strategy including new offers and ways of working

2. MultiMarket Consulting

• Partner with inmarket teams to design lead and support highimpact multimarket qualitative studies
• Take responsibility for crossmarket synthesis ensuring local nuance is translated into regional insight
• Elevate consistency rigour and strategic value of qualitative outputs across markets
• Support markets on engagements that require seniorlevel framing storytelling and client influence

3. Convergence Lead: Qual Quant & AIEnabled Methods

• Lead qualquant convergence on strategic studies ensuring qualitative insight is anchored in broader data signals
• Integrate AIsupported qualitative methods responsibly
• Act as a bridge between methodological innovation and real consulting value

4. Insight Activation Workshopping & CoCreation

• Translate insights into clear implications and actions not just findings
• Design and facilitate client and internal activation workshops
• Partner with leaders to help shape products solutions and activation roadmaps

5. Storytelling Enablement & Capability Building

• Set standards for storytelling quality  narrative logic clarity and impact
• Coach and enable market teams on:
• Consultinggrade storytelling
• Multimarket synthesis
• Activationled qualitative delivery
• Contribute to internal training and capability initiatives across APAC

6. Stakeholder Visibility

• Represent qualitative thinking with credibility in senior client forums and regional discussions
• Act as a connectoraligning people markets and thinking across the region

Qualifications :

Qualifications

• 10 years of qualitative research experience with strong multimarket APAC exposure
• Proven background in consultingled qualitative work not just research delivery
• Track record of acting as a trusted advisor to senior clients and internal stakeholders

Technical & Consulting Expertise

• Deep qualitative expertise across classic and new qual methods
• Strong experience in crossmarket synthesis and insight storytelling
• Practical experience AIenabled research methods
• Handson experience in workshopping facilitation and cocreation

Mindset & Capabilities

• Strong consulting mindset: strategic commercial outcomeoriented
• Comfortable operating at both thinking and delivery level
• Influences across markets without formal authority
• Clear confident communicator who can simplify complexity
• Energised by building shaping and evolving a practice

Additional Information :

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process including résumé screening candidate assessments interview scheduling job matching communication support and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQs principles of fairness transparency human oversight and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions require accommodations or wish to request human review were permitted by law please contact your local HR representative. For more information please visit NIQs AI Safety Policies and Guiding Principles: NIQ

NIQ is the worlds leading consumer intelligence company delivering the most complete understanding of consumer buying behavior and revealing new pathways to 2023 NIQ combined with GfK bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through state-of-the-art platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100 markets covering more than 90% of the worlds population.

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Our commitment to Diversity Equity and Inclusion

At NIQ we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race color religion sex (including pregnancy sexual orientation or gender identity) national origin age disability genetic information marital status veteran status or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion please visit the  Work :

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Employment Type :

Full-time