Content & Social Commerce Executive

Were looking for a creative commercially-minded Content & Social Commerce Executive to help grow our social communities and turn engaging content into meaningful business results.

Content Creation:

• Conceptualise create and publish engaging short-form content across TikTok Instagram Facebook and other relevant platforms to drive brand awareness increase footfall to our physical stores and grow traffic to our online store

• Capture photos and videos during store visits campaigns launches and events

• Stay on top of social media trends and adapt them into content that fits the REFASH brand

• Identify opportunities to encourage user-generated content and community participation

• Work closely with the Marketing team to develop creative briefs copywriting and the monthly content calendar

• Monitor and report on social media content performance providing insights and recommendations to improve engagement audience growth and content effectiveness.

Social Commerce:

• Plan and execute content strategies that drive engagement and sales across our social commerce channels (Telegram Carousell etc.)

• Plan and execute customer touchpoints on Carousell including push notifications in-app banners direct messages and promotional campaigns to drive traffic to our Carousell store and improve listing conversions

• Plan and execute livestream sessions to drive conversion and engagement

• Explore and launch new social commerce opportunities across emerging platforms

• Support the execution of integrated marketing campaigns ensuring timely delivery of social media content campaign assets and promotional messaging across channels

Qualifications :

• Diploma or Bachelors degree in Marketing Communications Digital Media or a related field.

• 13 years of experience in social media marketing content creation digital marketing or a similar role

• Strong understanding of TikTok Instagram Facebook Telegram Carousell and emerging social media platforms

• Proven ability to conceptualise and create engaging short-form video content that drives engagement and business results

• Excellent copywriting and storytelling skills with an eye for creating content that resonates with different audiences

• Comfortable capturing photos and videos with basic knowledge of video editing tools such as CapCut Canva or similar software

• Strong organisational and project management skills with the ability to manage multiple campaigns and deadlines simultaneously

• Analytical mindset with the ability to interpret content performance metrics and optimise campaigns based on insights

• A proactive creative and hands-on attitude with a willingness to experiment with new ideas and social commerce initiatives

• Excellent communication and collaboration skills with the ability to work effectively across marketing retail and operations teams
   

Nice to have

• Experience planning or hosting livestream shopping sessions or live commerce events

• Experience managing Telegram communities or other community platforms

• Experience working with influencers content creators or user-generated content campaigns

• Passion for fashion sustainability resale or e-commerce

Additional Information :

By proceeding with your application you are adhering to our PDPA case you are interested to know more read about our Candidates Personal Data Privacy Statement. 

Remote Work :

No

Employment Type :

Full-time