Campaign Analyst, AI Decisioning & Campaigns

Singtel is where Technology meets Purpose.

Were building an AI-first telco for the futureconnecting people businesses and communities through trusted networks intelligent digital services and next-generation technology.

From transforming everyday experiences in mobile broadband entertainment and lifestyle services to enabling enterprises with AI 5G cloud cybersecurity data centres and digital platforms we create the technology that powers how millions live work and connect.

At Singtel your work creates real impact. Youll solve meaningful challenges shape critical digital infrastructure and help build secure resilient and AI-enabled solutions that serve businesses digital ecosystems and communities across the globe.

This is where BIG Possibilities become reality. Whether youre engineering intelligent networks advancing sovereign AI cloud platforms strengthening cybersecurity designing seamless customer experiences or driving sustainable innovation youll be part of teams shaping the future of technology.

Backed by decades of expertise and driven by a culture of continuous learning and innovation Singtel offers the scale opportunities and support to help you grow your career while making a difference where it matters most.

How You will Make An Impact:

• Collaborate with business marketing product analytics data science and Martech stakeholders to translate campaign objectives into audience strategies segmentation logic eligibility criteria and targeting recommendations for retention upsell cross-sell and next-best-action campaigns.
• Maintain campaign configuration details and metadata required for execution tracking and reporting. Perform pre-launch QA on audience counts segmentation logic exclusions suppression rules sample records offer eligibility channel eligibility and campaign setup.
• Support the design and implementation of A/B tests champion/challenger tests holdout groups and control-group frameworks. Define campaign hypotheses treatment groups success metrics measurement windows and evaluation approach.
• Analyse campaign performance across customer segments channels offers product lines lifecycle stages model-score bands and test/control groups. Present insights hypotheses recommendations and next steps to improve future campaigns.
• Build and maintain campaign reporting dashboards and regular performance views. Track campaign metrics data quality tracking completeness attribution consistency and performance anomalies.
• Manage campaign analytics workstreams timelines dependencies risks and follow-ups across cross-functional teams to support timely campaign delivery and continuous improvement.

Skills for Success:

• Bachelors degree in Analytics Statistics Mathematics Marketing Business Economics Computer Science Information Systems or equivalent.
• Minimum 3 years of relevant experience in in marketing analytics campaign analytics customer analytics lifecycle marketing CRM digital marketing analytics or data-driven campaign operations.
• Experience inMarketing analyticsExcel/SQLFormulate hypothesis conduct experiment statistical knowledge andData platforms/visualization tools.
• Understanding of lifecycle marketing CRM retention upsell cross-sell customer value management and digital/direct marketing channels.

Are you ready to say hello to BIG Possibilities

Join Singtel to shape whats next and accelerate your career through meaningful work continuous learning and real impact.