APAC Marketing Director

Our Regional Marketing team ensures we deliver on our mission to make international money transfers instant affordable and transparent for everyone everywhere.

The Regional Marketing team plays a pivotal role in driving Wises mission across international markets ensuring millions of people and businesses save money on cross-border payments. By crafting tailored data-driven and locally relevant strategies this team ensures Wises messaging resonates with diverse audiences adapting to unique market dynamics cultural insights and competitive landscapes. Beyond driving user acquisition and growth the regional marketing leads execute impactful market-specific campaigns while working in close collaboration with central teams across media creative PR and Product. Together they ensure Wises global presence remains powerful agile and authentically connected to local audiences fueling sustainable growth and reinforcing Wises position as a leader in international finance.

Were looking for a Director of Regional Marketing (APAC) to join us and do things differently.

As the Director of Regional Marketing (APAC) youll lead Wises regional marketing strategy for Asia and Pacific driving execution across these markets and managing a team of Regional Marketing Leads. Youll act as the bridge between central teams and regional needs ensuring strategies are locally relevant impactful and aligned with Wises broader mission. Reporting directly to the CMO in London youll have the opportunity to shape regional marketing from the ground up and build a high-performing team to drive growth in one of the worlds most innovative fintech companies. If youre ready to make a lasting impact on the future of international money transfers Wise is the place to do it.

What youll do.

• Define and oversee Wises regional marketing strategy across the APAC (including Japan Singapore China Philippines Malaysia India Australia) ensuring local relevance and alignment with global goals.

• Hire manage and support a team of Regional Marketing Leads in executing local plans delivering impactful campaigns and driving regional growth

• Build a team who can activate new channels tests or activations in the market with a strong learning agenda and measurement frameworks.

• Provide functional leadership and matrix oversight to the wider marketing team in APAC acting as the senior point of guidance and mentorship.

• Create a culture of a bias to action to test new initiatives and activities on the ground with high speed and iteration. Finding ways to make things happen and unblocking your team in execution.

• Get to a local marketing strategy for each market including audience and segment identification messaging and positioning diagnosis of funnel and brand performance KPIs and a clear full-funnel marketing plans.

• Develop a playbook for regional market growth based on insights best practices and experiments in line with local compliance and regulations

• Own and optimise regional marketing budgets ensuring efficient allocation of resources across existing activities and new initiatives.

• Act as the key bridge between central teams (media creative PR growth) and regional needs prioritising resources and streamlining communication and decision making

• Collaborate with Product teams to ensure marketing strategies align with product roadmaps and customer insights; being a senior counterpart for our Regional Product Directors.

• Advocate for regional needs within the broader marketing organisation and report on performance to senior leadership.

• Cultivate strong relationships with local agencies and partners.

• Develop strong customer insight and understanding through direct customer feedback and partnership with our Insights and Research teams.

Qualifications :

The experience background and competencies needed to succeed in this role.

• Proven Experience: Extensive experience in growth/marketing roles including leadership responsibilities for regional teams across several regions.

• Regional Strategy Expertise: Strong experience in setting regional/local marketing strategy and owning execution ideally in fintech or tech industries.

• Complex Product Understanding: Ability to understand complex technical products and data turning these into simple and compelling customer propositions.

• Team Leadership: Proven ability to manage teams and drive alignment across cross-functional stakeholders.

• Performance Marketing Expertise: Deep understanding of performance marketing brand marketing and local market dynamics.

• Data-Driven Mindset: Strong ability to analyse market performance and translate insights into actionable plans.

• Adaptability: Comfortable navigating a fast-paced decentralised organisation and able to balance strategic vision with hands-on execution.

• Leadership Qualities: Strong stakeholder management skills and ability to lead through ambiguity while empowering teams to deliver.

Your KPIs

• Delivery of incremental new activity across regions and ensuing impact of growth on new customers and retention.

• Effectiveness of regional budget allocation and clear return on investment

• Improvement in brand awareness engagement levels and sentiment in regional markets demonstrating effective localisation through customer feedback

• Quality of regional insights and data that informs and affects global product and marketing teams.

• High-performing Regional Marketing team (APAC) measured by team effectiveness retention and successful achievement of team strategy

• As an onboarding project you will directly develop and deliver regional strategy for Australia including new campaigns and creatives.

Additional Information :

For everyone everywhere. Were people building money without borders  without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.

Were proud to have a truly international team and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what its like to work at Wise visit .

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Remote Work :

No

Employment Type :

Full-time