Senior CRM manager

We are building an iGaming product and a strong retention team. Were looking for a Senior CRM Manager to own our CRM strategy from segmentation and automation to growing LTV and reducing churn.

• Develop and run the CRM strategy across the entire player lifecycle: onboarding activation retention and reactivation.

• Build and optimize automated trigger journeys (email push SMS in-app messengers).

• Manage database segmentation by deposits behavior player value (VIP / mid / low) and product preferences.

• Plan and launch campaigns bonus mechanics and promo activities together with the Product Marketing and Payments teams.

• Run A/B and multivariate tests and turn the findings into process improvements.

• Analyze key metrics: retention churn LTV ARPU deposit conversion bonus ROI and CRMs contribution to GGR / NGR.

• Monitor data quality and deliverability (domain reputation unsubscribes inbox placement).

• Ensure communications comply with responsible gaming standards and regulatory requirements (including those on bonuses and advertising).

• Work with vendors and platforms and brief designers copywriters and developers.

• Mentor junior and mid-level specialists and share expertise.

• 4 years in CRM / Retention including at least 23 years in iGaming (sportsbook and/or casino).

• Experience managing the full campaign cycle and building automations from scratch.

• Confident use of CRM platforms (e.g. Optimove Fast Track Salesforce Marketing Cloud Braze Insider MoEngage or similar).

• Data skills: working-level SQL BI tools (Metabase Tableau Power BI Looker etc.) Excel / Google Sheets.

• Understanding of bonus economics: wagering cost of bonus abuse risks and impact on margin.

• Experience with the VIP segment and personalization is a big plus.

• Analytical mindset and a habit of making data-driven decisions.

• English at B2 (Upper-Intermediate) or higher; fluent Russian; additional languages are a plus.

• Experience managing a team or mentoring.

• Knowledge of CIS / European / LatAm / Asian markets (specify target GEOs).

• Experience with predictive churn / LTV models and CDPs.

• Understanding of affiliate and performance channels.

• Competitive salary based on interview results.

• The chance to shape the retention strategy and see the impact of your decisions in the numbers.

• A modern tool stack and a dedicated testing budget.

• Full remote.

• Paid vacation and sick leave.

• A strong team and fast decision-making without excessive bureaucracy.