Marketing Lead

EMCD is a global crypto technology company building an ecosystem of innovative products and services.

We are looking for a Marketing Lead to drive growth across the USA LATAM and CIS markets.

In this hands-on role you will own go-to-market strategies customer acquisition and marketing performance working closely with cross-functional teams to deliver measurable business results.

• Develop and execute go-to-market strategies for mining products across the USA LATAM and CIS aligned with business growth and revenue targets.
• Drive customer acquisition and lead generation working closely with Sales and Business Development teams to attract and convert miners.
• Identify test and scale new growth channels and marketing opportunities focusing on measurable business impact.
• Lead marketing launches for new mining products and features including positioning channel strategy execution and performance analysis.
• Strengthen EMCDs brand presence and visibility across mining media industry communities and digital channels.
• Manage marketing budgets and optimize campaign performance CAC ROI and conversion rates across regions and channels.
• Build data-driven marketing processes including attribution funnel analytics CRM tracking and performance dashboards.
• Coordinate cross-functional teams including PR SEO SMM Design Content Events and Analytics to deliver integrated marketing initiatives.
• Develop retention reactivation and upsell initiatives in collaboration with the CRM team to increase miner engagement and lifetime value.
• Track and report key marketing metrics campaign performance and business results to senior leadership.

• 5 years of experience in marketing growth marketing or product marketing.
• Experience in crypto Bitcoin mining fintech or hardware/infrastructure-related industries.
• Proven track record in performance marketing demand generation and customer acquisition supported by measurable results.
• Strong analytical skills and experience working with CAC LTV ROI conversion funnels attribution and marketing dashboards.
• Experience developing and executing marketing strategies across international markets.
• Ability to identify growth opportunities prioritize initiatives and deliver results in a fast-paced environment.
• A proactive hands-on approach with strong ownership and cross-functional collaboration skills.

• Understanding of the Bitcoin mining ecosystem including mining pools hashrate ASICs hosting and miner economics.
• Established network within mining media industry communities or among crypto and mining KOLs.
• Experience in B2B marketing and account-based marketing targeting large clients.
• Knowledge of the US mining market.
• Spanish language skills.

• International growth: Drive EMCDs expansion into key global mining markets including the USA and LATAM.
• Real business impact: Directly influence miner acquisition connected hashrate and revenue growth.
• Ownership and autonomy: Take the lead in shaping marketing strategies testing new approaches and driving execution.
• Challenging opportunities: Discover new growth channels and build effective marketing strategies in a rapidly evolving industry.
• Cross-functional collaboration: Work closely with business leaders product teams and marketing specialists to turn ideas into results.

Join EMCD and help shape the future of Bitcoin mining worldwide!