Senior SEO & AI Search Manager

The Company
At Spartan Investment Group our mission is to improve lives through our values. We do this by finding value-addand opportunistic investments offering solid returns to our investors. Providing an opportunity togrow forour partners and creating lasting wealth for everyone with whom we conduct business is how we make our greatest contribution.
We specifically focus on self-storageprojectscapitalizing on amazing deals in other asset 2021 we were listed as the 5th fastest growing real estate company in the US and joined the list of the top 100 owners of self-storage. We are members of the Inc. 5000 fastest-growing private companies in America and in 2023 we were #13 in Denver Business Journals list of top places to work.
Mission
The mission of the Senior SEO & AI Search Manager is to build a scalable organic growth engine that keeps SIG FUS and SCM visible everywhere customers search from Google and Local Search to AI-powered experiences like AI Overviews ChatGPT Gemini and Perplexity.
This role goes beyond traditional SEO. It combines technical SEO local SEO content strategy and Generative Engine Optimization into one enterprise search strategy while adapting execution to the unique competitive landscape of everyFreeUpStorage facility. This person works closely with the Marketing Director Senior Growth Marketing Strategist Senior Web Developer Senior Digital Experience Designer and Senior Content Strategist to keep organic search a compounding high-ROI channel rather than one that decays as search behavior shifts.
Outcomes

• Grow qualified organic traffic by 20 to 30% year overyear across all three brands.

• Increase Local Pack presence to 35 to 55% share of priority local search terms perFreeUpStorage facility.

• Achieve consistent brand appearance in AI-generated answers (AI Overviews ChatGPT Gemini Perplexity) for at least75% of tracked branded and category queries.

• Maintaina Core Web Vitals pass rate above 95% across all brand websites.

• Shiftorganicsshare of total site traffic to 45% or higher reducing dependence on paid acquisition.

• Improve blended organic click-through rate by 1 to 2 percentage points by moving priority keywords into the top 3 organic positions.

• Establish a documented repeatable enterprise SEO& AEOplaybook (technical local and content processes) usable across all three brands within90 days.

• Increase referring domains and overall domain authority by 15 to 20% year over year through structured authority building.

• Deliver monthly competitive and performance reporting that translates into at least 3 actionable recommendations per cycle for Content Web Development and Growth Marketing.

• Improve organic contribution to occupancy tracked alongside Growth Marketings occupancy KPIs with a documented lift in priority facilities.

• OwnershipTreats organic performance as one connected system rather than a set of disconnectedtasks andcatches problems before they show up in someone elses report.

• AdaptabilityChanges approach as the channel shifts instead of defending an old playbook once it stops working.

• Diagnostic ThinkingTraces a performance drop back to its actual cause rather than reaching for a generic fix.

• Analytical RigorReads the data critically enough to know a real signal fromnoise andsays so when the datadoesntsupport a clear call.

• Influence Without AuthorityGets other teams to prioritize needed fixes by making a case they can act on without owning their roadmaps.

• Judgment Under AmbiguityApplies one consistent standard acrosslocations andknows when a specific market genuinely needs a different approach.

• CuriosityStays ahead of how the channel is changing rather than waiting for best practices to catch up.

• Bachelors degree in Marketing Business Communications Computer Science ora relatedfield.

• Minimum 5 years of experience in Technical SEO and Local SEO.

• Experience managing SEO for multi-location businesses.

• Strong understanding of search engine algorithms.
• English Proficiency: Advanced professional fluency in English is required including the ability to communicate clearly and confidently in meetings presentations email and other business communications with U.S.-based internal and external stakeholders.
• Ability to work full-time and maintain significant overlap with U.S. business hours including evening or overnight schedules as needed.

• Technical SEO: crawl optimization indexation site architecture Core Web Vitals internal linking schema markup structured data canonicalization and redirect management.

• Local SEO: Google Business Profile local citations Maps optimization location pages review optimization and multi-location SEO.

• SEO platforms: Google Search Console Google Analytics 4 Screaming FrogAhrefs SEMrush and preferablyBrightLocal.

• AI Search: Generative Engine Optimization AI Search optimization entity SEO Knowledge Graph optimization large language models Google AI Overviews Perplexity and ChatGPT search experiences.

• Additionalskills: HTML/CSS fundamentals WordPress or CMS experience Excel or Google Sheets Looker Studio keyword research and content optimization.

• Dedicated home office or professional remote work environment.

• Reliable high-speed internet connection capable of supporting video conferencing and daily business operations.

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