Multi-Property Assistant Social Media Manager

The Multi-Property Assistant Social Media Manager is an integral member of the Marketing & Communications team responsible for supporting the development and execution of social media and digital communications across assigned properties. Working under the leadership of the Director of Marketing & Communications the role supports the creation of engaging on-brand content that strengthens the hotels online presence drives awareness engagement and consideration and supports commercial objectives across Rooms Food & Beverage Spa Weddings and Events.

The role works closely with hotel operations Food & Beverage Sales Revenue Management eCommerce and external creative and media partners to ensure consistent relevant and compelling communication across social media channels.

CANDIDATE PROFILE

Education and Experience

Required:

• 2-year degree from an accredited university in Marketing Communications Public Relations Business Administration or related major and 2 years experience in marketing communications digital marketing social media or related professional area; hospitality experience preferred.

OR

• 4-year bachelors degree in Marketing Communications Public Relations Business Administration or related major; 2 years experience in marketing communications digital marketing social media or related professional area; hospitality experience preferred.
• Strong understanding of social media platforms content creation and digital marketing trends.
• Experience managing social media accounts for a hospitality lifestyle F&B or consumer-facing brand is preferred.

CORE WORK ACTIVITIES

SOCIAL MEDIA STRATEGY & MANAGEMENT

• Owns and manages the day-to-day social media presence across assigned properties and channels.
• Develops and executes social media strategies aligned with the hotels overall marketing communications and commercial objectives.
• Establishes and maintains long-lead editorial and content calendars across all relevant social media platforms.
• Creates curates and publishes engaging content across Instagram Facebook LinkedIn YouTube and other relevant platforms.
• Develops engaging copy captions Stories Reels and other short-form content tailored to each platform and target audience.
• Ensures social media content reflects the individual identity and positioning of each property while remaining aligned with Marriott brand standards and voice.
• Develops and executes social media campaigns supporting Rooms Food & Beverage Spa Weddings Events and other hotel initiatives.
• Identifies opportunities to create relevant timely and engaging content based on hotel activity guest experiences trends and seasonal moments.
• Monitors social media trends platform developments and competitor activity and incorporates relevant opportunities into the social media strategy.
• Continuously evaluates and optimizes content and channel performance to improve reach engagement and conversion.

COMMUNITY MANAGEMENT & ONLINE REPUTATION

• Manages active and engaged online communities across the hotels social media channels.
• Monitors and responds to comments messages mentions and online conversations in a timely and brand-appropriate manner.
• Proactively identifies guest feedback positive mentions and potential issues across social media and escalates where appropriate.
• Leads proactive social listening and supports online reputation management across relevant channels.
• Ensures guest interactions and responses are consistent with hotel communication standards and brand guidelines.

CONTENT PRODUCTION & CREATIVE

• Leads the planning and coordination of photography and video shoots for monthly seasonal festive and promotional campaigns.
• Works closely with Operations Food & Beverage and other departments to identify and develop compelling content opportunities.
• Coordinates with photographers videographers designers creative agencies and other external partners to produce high-quality visual and written content.
• Develops clear creative briefs and ensures content is delivered according to agreed timelines and campaign requirements.
• Maintains an organized library of approved photography video and other digital assets.
• Identifies opportunities to maximize and repurpose content across multiple platforms and campaigns.
• Ensures all social media and digital content meets brand standards and required approval processes.

INFLUENCER & MEDIA ENGAGEMENT

• Develops and maintains relationships with relevant local influencers content creators and media contacts.
• Identifies and evaluates influencers and content creators aligned with the hotels positioning target audiences and commercial objectives.
• Coordinates influencer collaborations hosted experiences content partnerships and social media activations.
• Manages influencer deliverables and ensures agreed content is received and published as required.
• Tracks influencer and media coverage and reports on relevant social media exposure and results.
• Supports PR and communications activities by identifying opportunities to amplify hotel news events activations and announcements through social media.

DIGITAL MARKETING & CAMPAIGN SUPPORT

• Develops and executes social media campaigns that support hotel marketing and revenue-generating initiatives.
• Works closely with Food & Beverage Sales Rooms Spa and Events teams to translate commercial promotions into compelling social media content.
• Leads the social media promotion of F&B activations seasonal campaigns weddings events spa offerings and room promotions.
• Coordinates with eCommerce and Revenue Management teams to ensure social media communications and promotional messaging are aligned with current offers and business priorities.
• Coordinates with media and advertising agencies on paid social media campaigns and digital activations.
• Monitors paid and organic campaign performance and recommends opportunities for optimization.
• Ensures all advertising and promotional content published through social media channels is accurate approved and aligned with brand standards.

REPORTING & PERFORMANCE

• Develops and maintains regular social media performance reports across assigned properties.
• Tracks key performance indicators including reach engagement audience growth content performance and campaign results.
• Provides insights and recommendations based on social media performance audience behavior and emerging trends.
• Communicates key social media results opportunities and challenges to the Director of Marketing & Communications and relevant stakeholders.
• Uses performance data and insights to continuously refine content and social media strategies.

GENERAL

• Acts as the primary point of contact for social media across assigned properties.
• Partners with the Director of Marketing & Communications to ensure social media activity supports the overall hotel marketing and communications strategy.
• Works collaboratively with property and above-property Marketing eCommerce and Revenue Management teams.
• Supports the development and execution of integrated hotel marketing and communications activities where required.
• Maintains strong awareness of hospitality lifestyle digital marketing and social media trends.
• Performs other marketing and communications duties as assigned by the Director of Marketing & Communications.