Marketing Lead

Were building ethical infrastructure and are seeking a Marketing Lead to ensure the world knows about it.

Youll drive our brand voice across platforms manage creator partnerships and lead growth through authentic marketing.

Strategy:

• Campaigns & Content: Plan and implement marketing campaigns & content strategies by staying attuned to internet culture and trends.
• Creator Outreach: Identify and recruit UGC creators influencers and commentators who engage with the same audiences we want to reach.
• Strategic Critique: Were going to critique Big Tech. When we do so we need to ensure the messaging is bold but legally safe (With help of our lawyer).

Social Media & Community Engagement:

• Social Media Management: Manage brand presence across all platforms.
• Community Engagement: Respond to and engage with customers on social media and community channels.
• Content Coordination: Be the main point of contact for freelance clippers designers and more. Keep the pipeline moving so we can produce high-quality fast supporting both our owned channels and creator collaborations.
• Hands-On: Youll also be comfortable stepping in hands-on to edit a quick video or design a graphic in Canva

Growth & Partnerships:

• Strategic Outreach: Reach out to potential partners and influencers who align with our mission.
• Drive Growth Through PR & Earned Media: We hit 160k users through earned media. Youll build relationships with journalists and podcasters who care about ethical tech securing coverage for Thaura.
• Activate Events & Communities: Plan our presence at key summits and gatherings (e.g. MozFest or WebSummit). Make real connections and capture content opportunities.

Performance Tracking:

• Focus on What Matters: Track Downloads Daily Active Users and UGC Volume. These are your north stars. Secondary metrics include engagement rates and follower growth.
• Listen to the Room: Monitor comments and DMs daily. If sentiment shifts adjust tone and strategy weekly. Data tells us whats working; community feedback tells us why.

• Mission-Driven Above All: Youre not just looking for a job; youre looking for a cause. You believe technology should serve people not exploit them and you want to be part in build ingthe ethical infrastructure that proves its possible.
• Internet Native: Youve lived on Social Media. You understand meme culture viral mechanics and how to spot a trend before it peaks.
• Growth-Obsessed Mindset: You understand that distribution is king. Youre comfortable testing multiple pitches and formats rapidly killing what doesnt work and scaling what does.
• Tech-Savvy: Youre comfortable with analytics tools automation software and modern marketing stacks. You love finding efficient ways to work.
• Hands-On & Delegative Leadership: You can edit a quick video or design a graphic yourself but preferably you delegate to freelancers or others to scale.
• Strong Written Voice: You can write a witty caption for Instagram and a thoughtful article for LinkedIn with equal ease. Tone-switching is second nature.
• Relationship Builder: You have a naturally good at connecting with people - whether its pitching a journalist coordinating an event or managing a creator relationship.
• Analytical Mindset: You have an analytical mind but lead with empathy. You iterate on Proven Formats: Dont reinvent the wheel. Identify top-performing strategies and adapt them for Thaura. Test iterate and double down on what hits.
• Adaptable & Flexible: You thrive in a fast-paced startup environment where priorities shift quickly. You are comfortable wearing multiple hats and adjusting your focus as needed.
• Good Vibes: You bring positivity and collaboration to the team. You lift others up and make work feel energizing not draining.
• Experience: Background in marketing or social media management preferred. Experience in AI/SaaS is a plus but experience with influencer marketing creator relations or earned media/PR is highly valued.
• Language Skills: Native or fluent proficiency in English. Arabic is a big bonus.

• Build the Alternative: In an industry obsessed with endless scale at the cost of values youll join a team that does the opposite. Your work directly supports the creation of ethical tech infrastructure.
• Join a Young Energetic Team: Work alongside the founders and a tight-knit group of passionate believers. We are small agile and driven by purpose not profit margins.
• Remote Flexibility & Compensation: Work from anywhere supported by competitive compensation and a team that values well-being as much as output.

How to Apply: Please send your resume and a brief note answering these questions:

1. Why does building ethical infrastructure matter to you personally

2. Identify three influencers or creators from three different audience segments that align with Thaura. For each explain:

• Why are they a good fit for Thaura
• How would you pitch Thaura to them in 23 sentences