Digital Marketing Executive

Digital Marketing & Campaigns

• Plan and execute digital marketing campaigns in line with the hotels annual marketing and commercial strategy.
• Support campaigns for rooms F&B outlets promotions events packages seasonal offers and hotel activities.
• Coordinate paid digital campaigns across platforms such as Meta and Google Ads.
• Monitor campaign performance and make recommendations to improve reach engagement conversions and return on investment.
• Support email marketing campaigns and digital promotions to drive bookings enquiries and guest engagement.

Social Media Management

• Manage the hotels social media channels including Instagram Facebook LinkedIn TikTok and other relevant platforms.
• Develop and maintain a monthly social media content calendar aligned with hotel promotions events F&B activities and brand campaigns.
• Create schedule and publish engaging content including photographs videos reels stories graphics and written content.
• Monitor comments messages mentions and online interactions responding professionally and escalating guest concerns where required.
• Monitor social media trends competitor activity and emerging platforms and recommend relevant opportunities for the hotel.

Content Creation & Brand Management

• Create engaging digital content that reflects the identity and positioning of Ibis and Adagio.
• Support photography and videography requirements for hotel facilities rooms F&B outlets events and guest experiences.
• Produce or coordinate digital artwork promotional materials and social media creatives while ensuring compliance with Accor brand guidelines.
• Ensure consistency of messaging imagery logos and visual identity across all digital channels.
• Coordinate with internal departments and external agencies photographers designers and other creative partners when required.

Website OTA & Online Presence

• Maintain and regularly update hotel website content ensuring information images offers and promotions are accurate and up to date.
• Monitor and maintain hotel listings across relevant online travel agencies and third-party platforms.
• Support the management of Google Business Profiles and other online listings to ensure accurate hotel information images and promotional content.
• Assist with SEO activities including keyword optimisation content updates and improving online visibility.
• Identify opportunities to improve the hotels digital guest journey and increase direct bookings.

Analytics & Reporting

• Monitor website traffic social media performance digital campaigns and online engagement.
• Track key digital marketing KPIs including reach engagement traffic conversions and campaign performance.
• Prepare regular digital marketing reports and provide recommendations based on performance data.
• Conduct competitor and market analysis to identify opportunities and emerging trends.
• Use analytical tools and dashboards to evaluate campaign effectiveness and support data-driven decisions.

Cross-Departmental Collaboration

• Work closely with Sales Revenue Reservations Front Office F&B and Operations teams to support commercial objectives.
• Coordinate digital campaigns and content for hotel events promotions and special occasions.
• Ensure digital activities support room occupancy F&B revenue events and overall hotel performance.
• Liaise with external agencies and partners when required.

Qualifications :

• Bachelors degree in Marketing Digital Marketing Communications Media or a related field.
• Minimum 23 years of experience in digital marketing social media communications e-commerce or a related role.
• Previous experience in hospitality or hotel marketing is highly preferred.
• Strong understanding of social media platforms and digital marketing principles.
• Experience with Meta Business Suite / Meta Ads Manager Google Ads Google Analytics and Google Search Console is an advantage.
• Knowledge of SEO SEM email marketing and online advertising.
• Experience managing website/CMS and OTA content is an advantage.
• Basic graphic design photography and video-editing skills.
• Proficiency in Canva Microsoft Office and relevant digital marketing tools.
• Strong written and verbal communication skills in English.
• Strong creative organisational and analytical skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced hotel environment.
• Commercially minded with an understanding of how digital marketing can support direct bookings room revenue and F&B revenue.
• Strong attention to detail and ability to maintain brand consistency across all digital platforms.

Additional Information :

Our commitment to Diversity & Inclusion:

We are an inclusive company and our ambition is to attract recruit and promote diverse talent.

What is in it for you:

• Employee benefit card offering discounted rates in Accor worldwide
• Learning programs through our Accor Academies
• Opportunity to develop your talent and grow within your property and across the world!
• Ability to make a difference through our Corporate Social Responsibility activities

Your team and working environment:

• Dynamic working environment
• Defined career development path
• Friendly and supportive team

Opportunities to make your mark. We provide an environment of trust respect and integrity.  A home away from home.  Where diversity and inclusion are celebrated. Privacy and personal information are protected. Through Accors Employee Value Proposition we ensure fair treatment and a workplace free from discrimination & harassment.

Remote Work :

No

Employment Type :

Full-time