Category Manager
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Job Summary
“Category Manager”
Responsibilities
• Assume responsibility of budget development and revenue for the category basis examination of the historical purchasing patterns
• Understanding the key financial strategies- the goal is to increase sales and profitability of business to drive sustainable growth.
• A&P negotiations and spend management- negotiate for the same with supplier & allocate funds/budget for various market initiates and monitor the spends and returns.
• Make forecasts for product demand to ensure the sustainability of inventory
• Place appropriate orders and follow ups considering lead times to ensure timely product availability
• Build trust relationships with supplier partners to achieve better pricing and quality of services
• Liaise with supplier to determine competitive pricing and promotional activities of a product category
• Negotiate and review customer contracts on an annual basis as per defined process
• Work with the sales team to improve store executions and implementations through store visits
• Analyze EPOS data and provide insights to sale steam on consumer insights and market trends
• Coach and mentor all team members especially direct reports for performance and work closely with them during the various stages of the performance cycle (goal setting performance evaluations etc.)
• Collaborate with existing suppliers to expand product categories & also collaborate with new potential suppliers to expand into new product categories to generate revenues
• Determine the positioning of a product category to maximize visibility- develop planogram
• Devise long-term development strategies for product categories
• Develop strategic plan for new launches & also develop exit strategies for unsuccessful products
Requirements and skills
• Proven experience as category manager or similar role
• Solid knowledge of category management marketing and sales principles
• They must have a commercial mindset and understanding of sales & profitability working
• Understanding of data analysis and forecasting methods
• Proficient in MS Office
• An analytical mind with a strategic ability
• Excellent communication and people skills
• BSc/BA with business administration marketing or related field
Required Skills:
Budget development Revenue management Financial strategies Sales increase Profitability Sustainable growth A&P negotiations Spend management Supplier negotiation Fund allocation Budget management Product demand forecasting Inventory sustainability Order placement Supplier relationship building Pricing negotiation Promotional activities Customer contract negotiation Sales team collaboration Store execution improvement Store visits EPOS data analysis Consumer insights Market trends Coaching Mentoring Performance management Supplier collaboration Product category expansion Product positioning Planogram development Long-term strategy development Strategic planning Launch strategy Exit strategy Category management Marketing principles Sales principles Commercial mindset Sales understanding Profitability understanding Data analysis Forecasting methods MS Office proficiency Analytical skills Strategic ability Communication skills People skills
