Brand Manager( AUTOMATIVE SECTOR)
Job Summary
Work Location - For brand manager in Syria (DAMASCUS)
Job Description – Brand Manager
Brand Manager
Marketing & Brand Management
Country General Sales Manager
The Brand Manager is responsible for developing implementing and managing brand strategies to strengthen brand positioning increase market share enhance customer engagement and support vehicle sales and aftersales objectives. The role ensures brand consistency across all customer touchpoints while coordinating with sales marketing digital events and manufacturer principals.
- Develop and execute annual brand strategies aligned with business objectives sales targets and manufacturer guidelines.
- Manage brand positioning and ensure consistent messaging across all marketing channels and customer touchpoints.
- Plan and oversee product launches vehicle introductions promotional campaigns and brand activation initiatives.
- Monitor market trends competitor activities customer insights and industry developments.
- Coordinate with manufacturers/principals to ensure compliance with global brand standards.
- Manage marketing budgets and maximize return on investment (ROI).
- Work closely with sales teams to support lead generation and vehicle sales objectives.
- Oversee digital marketing activities including social media website content and online advertising.
- Analyze campaign performance and provide management reports and recommendations.
- Manage relationships with agencies media partners event organizers and suppliers.
- Organize automotive exhibitions roadshows test-drive events and sponsorship activities.
- Ensure compliance of all marketing materials with manufacturer and company standards.
- Collaborate with Aftersales Parts CRM and Customer Service teams.
- Conduct market research and customer satisfaction analysis.
- Develop customer loyalty and retention programs.
Bachelor's Degree in Marketing Business Administration Communications or a related field. Master's Degree or professional marketing certification is an advantage.
8 –10 years of experience in Brand Management Marketing or Product Marketing including at least 3 years within the automotive industry.
- Brand strategy development and execution
- Automotive market knowledge
- Digital marketing and social media management
- Budget planning and control
- Market research and competitive analysis
- Campaign performance measurement
- Event management
- Stakeholder management
- Analytical and presentation skills
- Communication and leadership abilities
Number of Positions Available - for brand manager three position
- Working Hours and Working Days - 8 working hours plus 1 hour lunch break 6 days per week
- Immediate Joiners Required or Acceptable Notice Period - acceptable notice period
Gender - for brand manager no preference