Assistant Sales Manager

Title: Assistant Sales Manager
Department / Company: Sales Department – FMCG Distribution
Reports to: Sales Manager / Regional Sales Head
Grade: 2D

JOB PURPOSE:
The Assistant Sales Manager supports the Sales Manager in planning executing and monitoring sales activities within assigned territories. This role ensures that sales targets are met customer relationships are strengthened and distribution channels operate efficiently. The position requires a proactive approach to sales support reporting and coordination with both internal teams and external partners.

INTERNAL / EXTERNAL RELATIONSHIPS
Internal Customers:
• Sales Department
• Logistics & Distribution Teams
• Marketing & Customer Service Teams
• Finance Department (for invoicing and collections)

External Relationships:
• Distributors wholesalers and retailers
• Customers and key accounts
• Suppliers and FMCG partners

DESIRED QUALIFICATIONS
Education:
• Bachelor’s degree in Business Administration Sales Marketing or related field

• Experience:
• Minimum 3–5 years in sales or distribution roles in FMCG or retail preferably in Perfumes Beauty or Luxury
• Experience in managing sales territories distributors or retail chains is preferred

Technical Skills:
• Proficiency in CRM and ERP systems (e.g. SAP Tally Salesforce)
• Good MS Excel skills for sales reporting and analysis
• Basic knowledge of distribution channels stock management and sales KPIs

Competencies:
• Strong communication and negotiation skills
• Analytical thinking and problem-solving ability
• Target-oriented and proactive in achieving results
• Team-oriented with ability to manage and motivate field staff

DUTIES AND RESPONSIBILITIES
Sales Support & Coordination:
• Assist the Sales Manager in implementing sales strategies to achieve targets
• Support in managing distributor relationships and ensuring timely product deliveries
• Coordinate with logistics to ensure stock availability at key locations
• Monitor sales performance and provide daily/weekly reports

Customer & Market Management:
• Build and maintain relationships with key customers and distributors
• Assist in resolving customer complaints and payment issues
• Support in identifying market trends competitor activities and potential growth areas

Reporting & Analysis:
• Prepare daily weekly and monthly sales reports for the Sales Manager
• Support in analyzing sales data and monitoring KPIs
• Assist in sales forecasting planning and budgeting activities

Team Support:
• Guide and support junior sales staff or field executives
• Facilitate training sessions or briefings as needed
• Ensure adherence to company policies compliance and standard operating procedures

KEY PERFORMANCE INDICATORS (KPIs)
• Achievement of sales targets in assigned territory
• Timely submission of sales reports and market updates
• Accuracy of sales data and customer information
• Distributor and customer satisfaction levels
• Compliance with company policies and sales processes

WORK SCHEDULE AND CONDITIONS
• Standard working hours: Sunday to Thursday
• Field visits may require travel within assigned territory
• Occasional extended hours during sales campaigns or month-end reporting
• Office-based role with regular field engagement

PERFORMANCE STANDARDS
• Quarterly and annual performance reviews
• Achievement of sales and operational KPIs
• Demonstrated ability to support team and maintain customer satisfaction
• Commitment to professional development and learning