About Me
Product Manager with 12+ years building digital commerce and content platforms for global enterprise brands including Nissan, Tiffany & Co., Kohler and David Yurman. Former AEM developer, now owning product strategy and …
Product Manager with 12+ years building digital commerce and content platforms for global enterprise brands including Nissan, Tiffany & Co., Kohler and David Yurman. Former AEM developer, now owning product strategy and roadmaps. Led a 35-person global team, cutting sprint spillover 40% and publishing time 25% through platform migrations, design systems, accessibility, GDPR, and GenAI. SAFe 6.0 PO/PM and CSPO certified. Actively learning Swedish (SFI) with valid work visa.
Experience
Product Manager
<ul><li>Led product strategy and backlog prioritization for global digital platform serving nine industry verticals across 4 regions (US, UK, Europe, Australia), coordinating a 35-member cross-functional team (Dev, QA, Design, Content) and reducing sprint spillover by 40% through WSJF-driven backlog prioritization.</li><li> Architected and shipped a global platform MVP with 65+ reusable modules across nine industry verticals, cutting content publishing time by 25% and establishing a scalable foundation for regional markets.</li><li> Led product strategy for an internal GPT-4 AI wrapper using retrieval-augmented generation (RAG). Defined AI evaluation metrics (accuracy, user satisfaction, hallucination rate) and a human-in-the-loop review, reducing manual search time by an estimated 25% and campaign creation time by an estimated 38%.</li><li> Consolidated a multilingual global site, migrating 700+ pages of content (EN/FR) and decommissioning 4 regional sites (DE, AE, CH, JP) to align with brand team vision.</li><li> Built WCAG accessibility and GDPR compliance into the platform core via OneTrust automation, clearing legal review across 4 launches with a clean compliance record.</li><li> Translated diverse business requirements from multiple stakeholder groups into clear, actionable user stories with well-defined acceptance criteria, maintaining transparent product backlog aligned with strategic objectives.</li><li> Drove data-driven product decisions by analysing user behavior, identifying optimisation opportunities that reduced bounce rates by 15% and improved user experience across key conversion paths.</li><li> Led the Careers site migration from SmartRecruiters to AEM-integrated iCIMS, lifting candidate application completion rates by 30%.</li><li> Ran incident and change management for a mission-critical web content platform across multiple regions, holding SLA adherence above 95% with zero unplanned outages traced to change failures.</li><li>Led requirements gathering and delivery for a Sitecore platform, implementing authenticated portfolio updates, real-time ticker feeds (manual triggered and automated scheduler) and custom asset-group creation for investment management stakeholders.</li><li> Collaborated with investment management stakeholders to translate complex financial data requirements into technical specifications, ensuring seamless integration with backend systems and real-time data feeds.</li></ul>
Consultant
<ul><li>Led technical delivery of an integrated order management and customer engagement platform for luxury retail clients, improving order completion rates by 30% through API-based data flows between tracking systems and content platforms.</li><li>Managed the product roadmap for inventory and content management supporting real-time tracking, forecasting and safety-stock optimization, reducing duplicate processes by 25% across regional implementations.</li><li>Coordinated cross-system dependencies and integrations, ensuring seamless data flow between order entry, inventory management and delivery planning systems to support complete end-to-end business processes.</li><li>Led platform modernisation initiative, migrating AEM 6.2 to 6.4 for David Yurman, Kohler and Tiffany & Co., optimizing OSGi services and caching to cut page load time by 20%, improving SEO and UX.</li><li>Designed Experience Fragments and Editable Template libraries that cut content authoring time by 35% for global content teams.</li><li>Streamlined DAM workflows for Tiffany & Co. and David Yurman, reducing asset duplication across platforms and regions.</li></ul>
Senior Software Engineer
<ul><li>Revamped ABG Car Rental's AEM platform, integrating Google Analytics to gain data-driven insights that informed UI improvements and boosted booking conversions by 18%.</li><li>Migrated legacy JSP components to Sightly (HTL), modernizing the codebase and reducing long-term code maintenance efforts by 30%.</li><li>Integrated AEM components with OSGi Web services Sling Scheduler for dynamic data fetching, improving site content dynamism.</li></ul>
Programmer Analyst
<ul><li>Played a key role in enhancing and revamping digital platform experience of major car rental client (Enterprise and National Car Rental) involving development of core components and templates with backend web services integration.</li><li> Developed core AEM components and backend service integrations for Enterprise and National Car Rental, improving digital booking workflows and platform reliability serving millions of transactions annually.</li><li> Automated CI/CD deployment pipelines, reducing release cycle time by 35% and enabling bi-weekly production deployments.</li></ul>