About Me
Analytical and client-focused Market Research and Data Analytics professional with 3 years of experience in retail and consumer market
research, quantitative data analysis, statistical analysis, and business reporting. S…
Analytical and client-focused Market Research and Data Analytics professional with 3 years of experience in retail and consumer market
research, quantitative data analysis, statistical analysis, and business reporting. Skilled in data collection, validation, and interpretation of
large consumer and retail datasets to identify market trends, consumer behavior patterns, and competitive insights. Experienced in
building databases, dashboards, and client-facing presentations for FMCG brands such as Unilever, L'Oréal, and Coca-Cola, and in
communicating findings to non-technical stakeholders.
Experience
Senior Data Analyst – Input Validation
<p>Analyzed large-scale retail and consumer market datasets across multiple channels to support market intelligence, category performance analysis, and strategic business decision-making.</p><p> Used SQL and statistical analysis techniques to extract, validate, and interpret market data, identifying key trends, consumer purchasing patterns, and competitive insights that improved reporting efficiency and supported actionable client recommendations.</p><p> Collected raw retailer data through the MFT platform and coordinated retailer onboarding for database development.</p><p> Cleaned and validated incoming retailer data to ensure completeness, consistency, accuracy, and readiness for database integration.</p><p> Processed retailer data using SQL, Excel, and internal tools to build and maintain databases for retail sales and FMCG market analysis.</p><p> Collaborated with retailers and cross-functional teams to investigate data anomalies, conduct root cause analysis, and deliver reliable market intelligence.</p><p> Managed multiple data workstreams and prioritized tasks to meet client and delivery deadlines.</p>
Data Analyst
<p>Analyzed large-scale retail sales and consumer purchase datasets to generate actionable market insights, track sales trends, and support data-driven business decisions.</p><p> Built and maintained market data databases using retailer and online sales data, tailoring database structures and outputs to client requirements for retail analytics and FMCG market research.</p><p> Used SQL, Excel, and internal tools to extract, clean, preprocess, and organize large datasets for analysis and reporting.</p><p> Translated client requirements into customized database outputs and delivered accurate, well-structured datasets to support business reporting and decision-making.</p><p> Conducted data validation, feasibility checks, and quality assessments to identify discrepancies, investigate anomalies, and maintain data accuracy and reliability.</p><p> Used Excel, PivotTables, and standardized tracking frameworks to organize data, monitor issues, and support efficient reporting workflows.</p><p> Developed client-facing reports, dashboards, and presentations with charts and recommendations for FMCG brands, including Unilever, L'Oréal, and Coca-Cola.</p>
PROJECTS
COCA COLA DB BUILD
Coca-Cola Customised Database Development<p></p><p>Worked on an end-to-end customised database development project for Coca-Cola, focusing on transforming an initial skeleton database structure into a tailored database solution aligned with specific client business requirements and market research needs. Involved in the complete project lifecycle, from initial requirement gathering and database setup to customisation, data processing, validation, reporting and final delivery.</p><p>Collaborated directly with clients to understand business objectives, gather project inputs, clarify data specifications and identify the required database structure, fields, attributes and output expectations. Analysed client requirements and translated them into actionable database customisation activities, ensuring that the developed solution aligned with the agreed specifications.</p><p>Utilised SQL, Power BI and internal NielsenIQ tools to support database development, data extraction, processing, transformation, organisation and output preparation. Worked with structured datasets to ensure that the required information was appropriately processed and organised for customised database outputs. Supported data validation and quality assurance activities by reviewing records, checking data consistency and completeness, identifying discrepancies and coordinating necessary corrections to maintain the accuracy and reliability of deliverables.</p><p>Contributed to the development and presentation of analytical outputs through Power BI, supporting structured reporting and data visualisation to make information easier to interpret and analyse. Ensured that the final outputs were aligned with client-specific requirements and suitable for the intended business and market research applications.</p><p>Worked closely with multiple cross-functional stakeholders, including Technology, Data and Client-facing teams, to communicate requirements, coordinate project activities, resolve data-related issues and manage changes throughout the development process. Facilitated communication between clients and internal teams to ensure clarity on expectations, timely resolution of queries and smooth progression of project deliverables.</p><p></p><p>Overall, the project provided hands-on experience in end-to-end database development, client requirement analysis, SQL-based data operations, Power BI reporting, data quality management and cross-functional project coordination, contributing to the delivery of customised data solutions for a major FMCG client.</p>Key Skills and Technologies<ul><li>Technical: SQL, Power BI, Database Development, Data Extraction, Data Processing, Data Transformation, Data Validation, Data Visualisation.</li><li>Business & Analytical: Market Research, Client Requirement Analysis, Data Management, Quality Assurance, Reporting and Analysis.</li><li>Professional: Client Communication, Stakeholder Management, Cross-functional Collaboration, Project Coordination, Problem-solving.</li></ul><p></p>