Web Insights Specialist

Our client is a global technology leader developing advanced solutions for the energy transition. Their innovations enable decarbonization optimized production of fuels and chemicals and cleaner air. With around 2800 employees around the world and a strong R&D backbone the company is expanding its European footprint by building a new competence hub in Kraków.

We are seeking a Web Insights Specialist to support data-driven decision-making across our digital channels and website ecosystem. The role focuses on analyzing website performance user behavior and content effectiveness to provide actionable insights and recommendations. You will work closely with marketing and digital teams develop dashboards and reports monitor key KPIs and identify opportunities to improve user experience and digital performance. This position is ideal for an analytical professional who enjoys translating data into business value and driving continuous optimization through insights.

Contract: Contract of Employment (UoP)

Working model: Hybrid (3/2) after onboarding with some international travel

Location: ul. Fabryczna Krakow Poland

Recruitment process:

1. A call with Motife recruiter - 30 min
2. First stage interview - up to 1h
3. Criteria assessment - up to 1h
4. Final online interview - 1h

• Own and deliver monthly quarterly and ad hoc reporting across related digital channels.
• Set up optimize and maintain interactive dashboards for KPI monitoring.
• Analyze user behavior content performance and visibility to identify trends opportunities and recommended actions.
• Support better use of data across teams by making insights accessible and relevant for stakeholders.
• Contribute to optimization and experimentation by identifying improvement opportunities and documenting learnings.
• Support market and trend intelligence through benchmarking and visibility insights.
• Own the consent management platform (CMP) supporting cookie and tracking consent.

• Early to mid-level experience in website analytics website performance or web insights.
• Experience with tools such as Matomo GA4 Google Search Console Looker Studio Power BI HubSpot reporting or CookieBot.
• Ability to translate website data into clear actionable recommendations for non-specialists and business stakeholders.
• Strong understanding of website analytics digital marketing user journeys content performance SEO and campaign results.
• Familiarity with integrations such as is an advantage.
• Strong communication skills structured working style and curiosity about user behavior and digital performance.

• UoP Contract.
• Medical Package with Medicover.
• Life insurance with Warta.
• MyBenefit Cafeteria with MultiSport Cards.
• Lunch cards.
• Provision of high-quality work equipment including a laptop and phone.

Required Experience:

IC