Trade Marketing Manager Eucerin

Beiersdorf

Job Location:

Warsaw - Poland

Monthly Salary: Not Disclosed

Posted on: 7 hours ago

Vacancies: 1 Vacancy

Job Summary

At Beiersdorf we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years we have developed innovative skin and body care products for well-known brands such as NIVEA Eucerin La Prairie Hansaplast and Labello. We act according to our purpose WE CARE BEYOND SKIN and take responsibility for our consumers our employees the environment and society.

Behind every brand every product and every accomplishment are our more than 20000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE COURAGE SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your Tasks

As Trade Marketing Manager for Eucerin you will be responsible for translating brand and commercial strategy into winning shopper activation across pharmacy and omnichannel environments.

You will drive conversion visibility and recommendation at the point of purchase ensuring Eucerin stands out as a leading derma brand both in-store and online. This role is critical to accelerating growth through shopper-centric thinking strong retail partnerships and data-driven activation excellence.

KEY RESPONSIBILITIES

Shopper Strategy & Planning

Translate brand and commercial priorities into shopper activation plans by channel and by customer
Develop customer and channel activation plans across key channels (pharmacies omnichannel e-commerce) to accelerate reconversion recommendation and visibility

In-Store & Activation Excellence

Design and execute impactful in-store activations POS materials and visibility solutions
Drive best-in-class execution of: merchandising guidelines promotional mechanics seasonal and campaign activations
Ensure consistent premium brand presence across all physical touchpoints
Ensure campaigns are translated into clear point of sales activation plans that drive visibility trial and conversion across channels
Own sales fundamental monitoring and execution guidance for distribution/availability visibility promotions and HCP recommendation. Based on insight translate learnings into clear recommendations to drive growth

Pharmacy & HCP Activation

Develop programs to strengthen pharmacist recommendation and engagement
Partner with medical and sales teams to create effective HCP-related shopper programs
Ensure alignment between medical messaging and commercial activation

E-commerce & Omnichannel Activation

Lead shopper-focused digital activation ensuring strong execution across e-retail platforms
Optimize: product visibility (content search banners) conversion (promo bundles reviews)
Collaborate with e-commerce digital/media teams to ensure consistency from awareness to purchase

Commercial & Sales Collaboration

Act as a key partner to the sales team co-developing customer plans and activation calendars
Support key customer negotiations with shopper insights and activation concepts
Ensure seamless execution of agreed initiatives in-store and online

Performance & Insights

Track and analyze performance of shopper activations and using: sell-out data (e.g. IQVIA customer data CRM data)
Measure promotion effectiveness and ROI metrics
Continuously optimize plans based on performance insights
Build actionable recommendations for future activations

Budget & Project Management

Manage the trade marketing budget ensuring efficient allocation and strong ROI
Ensure timely and high-quality execution of all shopper initiatives
Coordinate with agencies and external partners where relevant

Your Profile

Your Profile

Masters degree in Marketing Business or related field
Minimum 5 years of experience in shopper/trade marketing ideally within derma pharma cosmetics or FMCG
Strong understanding of pharmacy channel dynamics and shopper behavior
Experience working closely with sales teams and key retail customers
Proven track record of delivering high-impact in-store and omnichannel activations
Experience with e-commerce and digital shelf optimization is highly desirable

Skills & Competencies

Strong shopper-centric mindset and commercial understanding
Excellent analytical skills and ability to translate data into action
High level of ownership and execution excellence
Strong project and stakeholder management skills
Ability to thrive in a cross-functional matrix environment
Creative problem-solving with strong attention to detail
Entrepreneurial and proactive mindset
Fluent in English and Polish

What Makes This Role Unique

Direct impact on conversion and market share growth in a key strategic category
Opportunity to shape shopper experience across pharmacy and digital channels
Combination of science-driven brand and premium consumer marketing
Strong exposure to sales medical and digital teams in a dynamic environment

Required Experience:

Manager