Senior PPC Manager Leaply

Hi! Were Leaply a fast-growing wellness ecosystem on a mission to make healthy living effortless for millions of people. Our vision: a future where healthy lifestyle happens on autopilot. Launched in 2024 weve scaled rapidly across the US Europe and LATAM and were just getting started.

At Leaply ownership beats job titles and impact beats process. We move fast test relentlessly and build things that actually change how people feel every day.

Google is our second UA channel. Demand Gen is live the infrastructure is in place. The next stage is to scale Demand Gen and unlock new campaign types and build Google into a channel that rivals Meta in performance and ambition.

As User Acquisition Manager (Google) youll join a small UA team and drive Googles growth trajectory. Youll bring structure to whats early-stage drive performance through creative testing and smart campaign architecture and have direct influence on a channel that will become one of the companys core growth engines.

• Google Ads Google Analytics 4

• Tableau and Amplitude

• Airtable

• Notion and Slack for collaboration

• AI and automation tools (scripts autorules n8n and others) for efficiency and scale

Channel development. Drive Google to the next level identify the next campaign types targeting approaches and funnel configurations that unlock scale.

Creative-led testing. Lead structured high-volume creative testing. Read the signals identify winners and work directly with the creative team to influence direction based on performance data.

Performance analytics. Monitor all KPIs in Google Ads and BI tools. Turn data into clear next steps not just reports.

Competitive and platform intelligence. Track industry trends competitor angles new formats and platform updates. Proactively translate insights into testing opportunities.

Automation and efficiency. Use existing automation infrastructure and build on top of it. Design autorules scripts and workflows that reduce manual workload and speed up iteration.

Cross-team collaboration. Work closely with the Meta UA team and marketers from other businesses to share learnings and move faster.

• Experience: 2 years of hands-on Google Ads experience with strong results in web subscription funnels with a track record of scaling monthly budgets to $1M.

• Channel depth: strong hands-on knowledge of Demand Gen Display and Search.

• Performance marketing mindset: you think beyond campaign settings. You understand funnels conversion logic offer mechanics and how UA decisions connect to LTV and business outcomes.

• Creative thinker: you understand what makes a high-performing visual creative hooks structure offer framing and you use that to drive testing strategy not just execution.

• AI and automation-native: youve built or worked with automation workflows that actually ship autorules scripts AI-assisted pipelines or similar. You default to building systems not doing things manually. Shipped at least one AI workflow with a measurable impact.

• Numbers-driven: fluent in CPA ROAS LTV. You explain performance through data not gut feel.

• Detail-oriented: structured accurate high ownership of your own work.

• English: B2 or higher.

• Familiarity with Meta UA understanding the broader paid acquisition picture is a big plus.

• Experience with AppLovin or Snapchat.

• Background in wellness fitness or subscription health apps.

• Real scale: youll help take Google from early-stage to a channel that rivals Meta in performance and ambition.

• Ownership: youll shape how Google performs as a channel with direct access to the CMO.

• Speed: we test aggressively and move fast no bureaucracy between a hypothesis and a live test.

• AI and automations: existing pipelines to build on and room to design your own from scratch.

• Growth: clear path to leadership tied to outcomes not tenure.

• Scope: start with Google grow into a multi-channel UAM as the business scales.

• Compensation: competitive tied to the impact you create.

• Network: access to SKELAR communities across UA Marketing Product and Engineering 13 B2C businesses.

• Mission: help people build healthier habits every day at scale.

Leaply is backed by SKELAR a venture builder with 13 successful B2C businesses. Beyond business we support the SKELAR Foundation a charitable initiative created by employees to support the Ukrainian Armed Forces.

Join us in building the next big thing!

Required Experience:

Manager