Senior Manager Marketing, Communications & Digital Transformation Public sector

Senior Manager - Marketing Communications & Digital Transformation - Public sector

Location: Katowice - 2 days in office / 3 days remote

Let us introduce you the job offer by EY GDS Poland a member of the global integrated service delivery center network by EY.

EY Studio is seeking a Senior Manager Marketing Communications & Digital Transformation in International Public Institutions to join our growing European team.

As a senior leader within EY Studio you will operate at the intersection of strategy creativity and technology delivering agency-like services (marketing communications customer experience digital transformation) to International Public Institutions (e.g. European Union Institutions and Agencies)

You will be part of a multidisciplinary network combining consulting design data and technology capabilities supporting public clients in designing and delivering high-impact communication strategies digital services and citizen-centric experiences.

This role requires proven experience both in consulting and/or creative agencies with strong exposure to public institutions projects framework contracts and multi-stakeholder delivery environments.

The opportunity

This is a leadership opportunity for an experienced professional who can combine:

• Strategic advisory
• Creative/agency delivery
• EU public sector expertise
• Business development & account growth

You will act as a trusted advisor to International Public Institutions lead high-impact programmes and contribute to the growth of EY Studio in the public sector and institutional market.

Studio focuses on customer transformation marketing excellence and digital experience delivery including:

• marketing strategy and operations
• customer journey and CX design
• digital platforms and campaigns
• data-driven communication and engagement

Your role will adapt these capabilities to the ecosystem including communications-driven programmes and digital public services.

Your key responsibilities

• Act as a trusted advisor to International Public Institutions like European Commission DGs Agencies and EU bodies
• Build and maintain strong relationships with senior institutional stakeholders
• Translate policies programmes and communication objectives into actionable strategies and delivery roadmaps
• Lead end-to-end delivery of marketing communication and digital transformation programmes including:

• Communication strategies and campaigns
• Stakeholder engagement and outreach programmes
• Digital platforms portals and citizen-facing services
• Brand content and experience design

• Manage multi-partner consortia and multidisciplinary teams
• Oversee creative digital and analytical workstreams

Identify and develop opportunities across:

• framework contracts
• open tenders and calls for proposals

Lead or contribute to:

• proposal development and bid strategy
• consortium building and partner coordination
• commercial shaping and pricing

• Expand EY Studio positioning in the public institutional ecosystem through networking events and client engagement
• Apply Studio capabilities to public institutions contexts including:

• Customer & citizen experience design
• Data-driven marketing and communication
• Digital transformation and service design

• Bridge business design and technology to deliver impactful solutions

Skills and attributes for success

• 1014 years of experience in consulting creative agencies or hybrid environments
• Proven experience delivering projects for public institutions or international public sector organizations
• Strong experience in public sector in at least one of:

• marketing & communications
• digital experience / CX
• digital transformation

• Hands-on experience in:

• managing complex multi-stakeholder programmes
• working within public tenders framework contracts or consortia environments

• Strong commercial acumen:

• proposal writing
• bid management
• account growth

• Excellent stakeholder management and communication skills
• Demonstrated leadership in managing multidisciplinary teams

To qualify for the role you must have

• Experience in consulting OR creative agency environments (ideally both)

Proven track record of:

• delivering communication marketing or digital transformation projects
• working directly with Public Institutions (e.g. European Commission Agencies)

Experience in:

• procurement processes and/or project frameworks
• multi-country or consortium-based delivery

• Ability to operate effectively with senior-level stakeholders (C-level / Directors / Heads of Unit)
• Fluency in English

Ideally youll also have

• Experience working on programmes for DGs such as:

• DG COMM DG CNECT DG GROW DG RTD etc.

Understanding of:

• policies landscape
• public communication and citizen engagement

Experience with:

• marketing technologies (CRM automation analytics platforms)
• digital service design / UX

• Additional EU languages

What we look for

• Senior leaders with a strong Public Sector and Digital Transformation consulting background and the ambition to build and grow high-performing teams
• Professionals who combine strategic thinking with hands-on delivery leadership
• Individuals who are client-centric collaborative and motivated to make a lasting impact
• Leaders who inspire trust challenge conventional thinking and actively contribute to EYs growth and culture

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across nine locations Argentina Hungary India the Philippines Poland Sri Lanka Mexico Spain and the United Kingdom and with teams from all EY service lines geographies and sectors playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants we offer a wide variety of fulfilling career opportunities that span all business GDS you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. Well introduce you to an ever-expanding ecosystem of people learning skills and insights that will stay with you throughout your career.

• Continuous learning: Youll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you: Well provide the tools and flexibility so you can make a meaningful impact your way.
• Transformative leadership: Well give you the insights coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture:Youll be embraced for who you are and empowered to use your voice to help others find theirs.

About EY

EY Building a better working world

EY exists to build a better working world helping to create long-term value for clients people and society and build trust in the capital markets.

Enabled by data and technology diverse EY teams in over 150 countries provide trust through assurance and help clients grow transform and operate.

Working across assurance consulting law strategy tax and transactions EY teams ask better questions to find new answers for the complex issues facing our world today.

If you can demonstrate that you meet the criteria above please contact us as soon as possible.

The exceptional EY experience. Its yours to build.

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