Marketing Specialist EMEA North
Job Summary
Function
Corporate MarketingOur Company
Were Hitachi Vantara the data foundation trusted by the worlds innovators. Our resilient high-performance data infrastructure means that customers from banks to theme parks can focus on achieving the incredible with data.
If youve seen the Las Vegas Sphere youve seen just one example of how we empower businesses to automate optimize innovate and wow their customers. Right now were laying the foundation for our next wave of looking for people who love being part of a diverse global team and who get excited about making a real-world impact with data.
Job description
Job Summary**
Hitachi Ltd. is seeking a dynamic and results-oriented Marketing Specialist for the EMEA North region. This role will be instrumental in developing and executing marketing strategies and campaigns to drive brand awareness lead generation and ultimately sales growth across key markets in Northern Europe.
Job Responsibilities**
* Develop implement and manage integrated marketing campaigns across various channels (digital social media events PR content marketing) tailored to the EMEA North market.
* Collaborate with sales teams to understand business objectives and translate them into effective marketing programs and collateral.
* Conduct market research and competitor analysis to identify opportunities and adapt marketing strategies accordingly.
* Manage and optimize online advertising campaigns (e.g. Google Ads LinkedIn Ads) to maximize ROI.
* Create compelling marketing content including website copy blog posts case studies whitepapers and presentations.
* Organize and support participation in industry events webinars and conferences.
* Track analyze and report on campaign performance providing insights and recommendations for continuous improvement.
* Manage relationships with external agencies and vendors as needed.
* Ensure brand consistency and adherence to global marketing guidelines.
Job Qualifications**
* Bachelors degree in Marketing Business Administration Communications or a related field.
* 3-5 years of proven experience in a marketing role preferably within a B2B technology or industrial sector.
* Demonstrable experience in developing and executing successful marketing campaigns across multiple channels.
* Strong understanding of the EMEA North market landscape and cultural nuances.
* Proficiency in marketing automation platforms (e.g. HubSpot Marketo) and CRM systems (e.g. Salesforce).
* Excellent written and verbal communication skills in English. Additional European languages (e.g. German Dutch Nordic languages) are a strong plus.
* Strong analytical skills with the ability to interpret data and generate actionable insights.
* Ability to work independently and as part of a cross-functional team.
* Excellent project management and organizational skills with attention to detail.
* Willingness to travel periodically within the EMEA North region.
About us
Were a global team of innovators. Together we harness engineering excellence and passion for insight to co-create meaningful solutions to complex challenges. We turn organizations into data-driven leaders that can a make positive impact on their industries and society. If you believe that innovation can inspire the future this is the place to fulfil your purpose and achieve your potential.
Fostering innovation through diverse perspectives
Hitachi is a global company operating across a wide range of industries and regions. One of the things that sets Hitachi apart is the diversity of our business and people which drives our innovation and growth.
We are committed to building an inclusive culture based on mutual respect and merit-based systems. We believe that when people feel valued heard and safe to express themselves they do their best work.
How we look after you
We help take care of your today and tomorrow with industry-leading benefits support and services that look after your holistic health and wellbeing. Were also champions of life balance and offer flexible arrangements that work for you (role and location dependent). Were always looking for new ways of working that bring out our best which leads to unexpected ideas. So here youll experience a sense of belonging and discover autonomy freedom and ownership as you work alongside talented people you enjoy sharing knowledge with.
Were proud to say were an equal opportunity employer and welcome all applicants for employment without attention to race colour religion sex sexual orientation gender identity national origin veteran age disability status or any other protected characteristic. Should you need reasonable accommodations during the recruitment process please let us know so that we can do our best to set you up for success.
Required Experience:
IC
About Company
Discover how Hitachi Rail is connecting the future of mobility through integrated rail solutions, across rolling stock, signalling, digital technology and more.