Marketing Automation Specialist
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Job Summary
Who we are
Worldline helps businesses of all shapes and sizes to accelerate their growth journey - quickly simply and securely. We are the innovators at the heart of the payments technology industry shaping how the world pays and gets paid. Our technology powers the growth of millions of businesses across 5 continents. And just as we help our customers accelerate their business we are committed to helping our people accelerate their careers. Together we shape the evolution.
As Automation Specialist you will play a key role in driving our marketing efforts globally. Your main focus will be to build and run automated lead nurturing and multichannel campaigns that boost conversion. You will act as a bridge between global strategy and local execution supporting regional teams to run effective campaigns while keeping everything in line with our central standards. You will also take ownership of our marketing data by creating reports and dashboards that help us make better decisions.
- Build and maintain automated workflows behavioral triggers and time-based campaigns using our marketing automation platform.
- Collaborate with content and local campaign teams to personalize content and offers based on prospect level data engagement history and ICP attributes.
- Orchestrate coordinated campaigns across all channels including email social paid media SMS webinars/events and direct mail where applicable.
- Implement cadence strategies (frequency wait times multi-touch sequencing) to maximize response
- Employ attribution and tracking to measure channel effectiveness and adjust budget allocation.
- Ensure lead capture and assignment from web social media and other sources
- Enable local or regional teams to execute tailored campaigns within a standardized governance framework.
We look for big thinkers. People who can drive positive change step up and show whats next people with passion can-do attitude and a hunger to learn and practice this means:
- Higher education degree with 3 years of experience in a similar role preferably in an international environment.
- Experience in designing automated nurture workflows and multichannel marketing campaigns.
- Strong knowledge of marketing automation tools (preferably Salesforce Marketing Cloud Account Engagement) and CRM systems (preferably Salesforce).
- Understanding of segmentation personalization behavior-based targeting and campaign analytics.
- Experience with reporting dashboards attribution models and data-driven decision-making.
- Knowledge of data privacy regulations including GDPR/CCPA and consent management.
- Strong project management communication and organizational skills with the ability to manage multiple priorities.
- Analytical detail-oriented and proactive mindset with a customer-focused approach.
- Ability to work effectively in a global fast-paced matrix organization.
- Fluent English and strong collaboration skills.
At Worldline youll get the chance to be at the heart of the global payments technology industry and shape how the world pays and gets paid. On top of that you will also:
- Private medical & life insurance
- MyBenefit Platform
- Holiday allowance
- Public transportation allowance
- Meal allowance
- Annual bonus
Shape the evolution
We are on an exciting journey towards the next frontiers of payments technology and we look for big thinkers people with passion can-do attitude and a hunger to learn and grow. Here youll work with ambitious colleagues from around the world take on unique challenges as a team and make a real impact on the society. With an empowering culture strong technology and extensive training opportunities we help you accelerate your career - wherever you decide to go. Join our global team of 18000 innovators and shape a tomorrow that is yours to own.
Learn more about life at Worldline at
We are proud to be an Equal Opportunity employer. We do not discriminate based upon race religion color national origin sex sexual orientation gender identity gender expression age status as an individual with a disability or any applicable legally protected characteristics.
Pursuant to the Article 24 sec. 6 of the Act of 14 June 2024 on the protection of whistleblowers we inform you that Worldline Financial Services (Europe) S.A. a joint-stock company Branch in Poland (hereinafter referred to as Worldline) is governed by the Regulations on the receipt of internal reports and taking follow-up actions (hereinafter referred to as the Regulations).
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Required Experience:
IC
About Company
Put the power of payment innovation to work with Worldline, Europe’s leading payment service provider.
