Head of Growth

EMCD is a leading technology company in the crypto industry best known as one of the largest mining pools in Eastern Europe. We are expanding globally and building a comprehensive ecosystem of crypto services including mining solutions payment infrastructure digital asset products and enterprise-grade tools for businesses and institutions.

We are looking for a hands-on and highly analytical Head of Growth to lead scalable acquisition. This role combines growth strategy paid acquisition organic growth regional expansion and event-driven pipeline development.

The ideal candidate has strong experience in crypto fintech payments trading Web3 or a similar digital product environment and understands how to build acquisition systems in markets where standard growth playbooks do not always work.

This is not a brand marketing or purely strategic role. We are looking for someone who can work with data channels agencies and teams directly and turn marketing activity into measurable business outcomes.

• Develop and improve acquisition strategy across multiple Business Units.
• Build and manage channel strategy across paid organic regional and event-driven acquisition.
• Lead paid acquisition and performance marketing initiatives with a focus on CAC activation payback channel efficiency and scalable growth.
• Audit existing acquisition channels and identify opportunities to improve performance.
• Manage evaluate and optimize external agencies vendors and performance partners.
• Define the right paid vs organic acquisition mix by product market and business priority.
• Support organic growth across SEO GEO content distribution website traffic and AI-driven discovery channels.
• Work with regional marketing teams to support growth in priority markets.
• Develop events as a measurable acquisition and pipeline channel not only as a brand activity.
• Improve growth reporting attribution funnel visibility experimentation and performance analysis.
• Partner closely with CMO Business Unit leaders Product Marketing Sales BD regional teams and performance managers.
• Support the adoption of AI tools in marketing workflows research analytics content and operations.
• Help the team move from analysis to execution quickly and consistently.

• Marketing attributed revenue across Business Units based on 90-day cohorts.
• Qualified demand generated: MQLs and activated users.
• Activation rate from growth channels.
• Organic channel growth including SEO and GEO.
• Regional user growth across priority markets.
• Event pipeline: MQLs generated per event and cost per MQL.
• Organic vs paid acquisition mix.
• Blended CAC by product and channel.
• CAC payback period.
• CAC:LTV ratio.

• 4 years of experience in growth marketing acquisition performance marketing or a similar role.
• Proven experience in crypto fintech payments trading Web3 or a closely related digital product environment.
• Strong hands-on experience with paid acquisition and performance marketing.
• Solid understanding of CAC activation attribution funnel conversion LTV payback and unit economics.
• Experience building or improving channel strategy and channel mix.
• Understanding of organic growth SEO GEO content-led acquisition and website traffic growth.
• Experience managing external agencies vendors or performance partners.
• Ability to work with dashboards campaign performance agency reports and acquisition data directly.
• Strong analytical thinking and ability to make decisions based on business impact.
• Experience working with cross-functional stakeholders including Marketing Sales BD Product regional teams and senior leadership.
• Ability to operate in a fast-paced changing environment with imperfect processes.
• Strong English communication skills.

• Experience with B2C digital products or high-volume user acquisition.
• Experience launching or scaling growth in LATAM APAC Europe CIS MENA or other international markets.
• Experience with event-driven pipeline field marketing or event ROI.
• Experience with alternative acquisition channels in restricted or semi-regulated industries.
• Experience using AI tools in marketing analytics content research or operations.
• Previous experience in a matrix organization or multi-BU environment.

• Remote-first company work from anywhere in the world.
• Fully flexible working hours.
• Extended time off: 20 paid vacation days 12 bonus days per year.
• 100% paid sick leave.
• Paid English lessons via iTalki.
• Professional growth support: courses certifications and training programs.
• Real impact and ownership in fintech and crypto projects.
• Corporate benefits: EMCD product discounts and mining infrastructure access.
• Payment in USDT or 4Dev.
• Employment via Service Agreement.
• Compensation is not capped and is discussed based on your expectations and experience.