Group Brand Manager Skin Care

We are looking for a passionate and experienced marketer for the position ofGroup Brand Manager Poland. You will be a member of the Marketing Team further developing and growing the NIVEA brand in line with the global & regional framework. Achieving defined KPIs such as Net Sales Sell-Out & Market Share and category profitability will be crucial elements of this role. You will be responsible for a Brand Management team of 2 people. The position reports to theHead of Marketing Poland & Baltics / EE Lead Personal Care.

Key tasks of the Group Brand Manager:

• Define the local annual business plan for therespective categories (PMCP/ABP) in line with the EUNA and global framework to deliver the best possible result of Net Sales Sell-Out and Value Market Share within theapproved financial framework
• Closely collaborate with the local Commercial Team to coordinate and perfectly execute categorygrowth programs in line with the EE/EUNA/Global framework while leveraginglocal opportunities and insights
• Steer brand performance based on external and internal data. Propose adjustments and optimize plans with agility reacting to thechanging competitive and retail landscape
• Steer umbrella and brand heritage projects includingevents to drive brand proximity with local relevance
• Own the budget (respective categories brand marketing budget umbrella projects) and allocate investments to maximize ROI andensure the speed of return and incrementality respecting thelocal strategy andregional guidelines
• Steer the adaptation of global/regional materials (products communication assets processes tools etc.) to match local needs. Bring locally relevant ideas to scale-up (local touch) and maximize local opportunities
• Align closely within Marketing functions (Media Social Activation and PR) for best in-class media execution & social activation and with theCommercial Team to secure thestrongest perfectly synergized execution across all touchpoints (media BTL in-store & promo activities)
• Lead and develop the team & contribute to the local leadership culture. Build a strong team responsible for therespective categories by setting clear roles priorities and ways of working. Coach the team to strengthen category thinking analytical capability and consumer influence while fostering a culture of ownership accountability and continuous improvement
• Support EE and EUNA teams to drive category agenda. Drive category understanding among the local Commercial and EE Marketing teams through constant analysis of themarket consumerinsights & competitive trends

• 8 years of professional experience in Brand Management. Experience in other commercial functions(Shopper Marketing or Sales) isbeneficial
• Experience and aproven track record of thriving in a fast-pacedFMCGcorporate environment with ambiguity; openness for change
• Ideally experience in team management and developing (junior) team members
• Strong growth mindset -entrepreneurial approach and proactivity to drive business opportunities with ahigh sense of responsibility (own the business)
• Strong team player who enjoys cross-functional and international collaboration -aptitude for building strong working relationship
• Ability to think strategically leveraging internal and external data sources with ahigh level of analytical skills and business acumen
• Excellent communication and presentation skills
• Very good English skills both written and spoken
• University degree preferably in Economics