GOC | Senior Director, Client Lead

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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Role Summary and Impact

As part of theGlobal Operations Centre (GOC) you will work closely with teams across the United States Europe and Asia to deliver high-impact solutions in a collaborative multicultural environment. We are looking for a Senior Director Client Lead.

Purpose of Role

Provide seniorleadership in media planningand activationfor priority accounts(includingGoogle Colgate Ford)being managed by the Poland Global Operations Centre(GOC).

Be the primaryGOCpoint of contact forWPP Mediaaccount teamsin UK/Europe ensuring highqualityplanning and activation and improve workflow andintegrationbetween the GOC and theaccount teams.

In addition to client deliverablesthe role is alsoresponsible fordevelopingcross-channelMedia Planningcapability within GOCPoland.

Overview

The WPP Media team adopts a collaborative and customercentric approach in delivering highvalue and innovative solutions for agencies and their clients.

The Media Planning discipline plays a critical role as a strategic connector between client business objectives agency strategy and activation delivery.

The Planning team ensures that robust insightdriven media strategies are developed in close collaboration with client teams and that activation specialists are enabled with clear direction measurable KPIs and scalable frameworks.

Media Planning also plays a central role inclient leadership pitch participation multimarket coordination and strategic stewardship of global accounts ensuring consistency excellence and business impact across markets.

In this context the Client Lead role extends beyond planning ownership to include senior stewardship of activation alignment delivery quality and onshore/offshore collaboration.

This Role

TheSenior Director Client Lead is responsible for owning client relationships for priority TOP clients acting as the primary senior client partner across media planning and activation and the main point of accountability in Poland for integrated crosschannel delivery for key clients.

In this role you will:

• Lead media planning for key global clients operating in the EMEA region
• Represent the planning and activation discipline in senior client forums global governance calls and strategic business discussions
• Work handinhand with in-market client leads and activation leads to ensure seamless translation of strategy into execution.

Beyond client leadership this role is responsible for establishing and scaling Media Planning as a distinct discipline within the Polish GOC setting quality standards defining planner roles and competencies and developing highperforming planning talent.

3 Best Things About This Job

1. Owning senior client partnerships for TOP global clients: You are the Poland GOC representative working with the regional leads of key clients like Google Ford and Colgate. You will work them to determine the overall media strategy and deliver the clients business growth in the region.
2. Building a planning discipline from the ground up: You will shape Media Planning as a standalone capability within the Polish GOC defining structure roles standards and career paths for planners.
3. Working at the intersection of strategy planning and activation: You collaborate closely with activation specialists client leads and global stakeholders ensuring planning and activation intent is consistently delivered through execution.

Job Responsibilities

Strategic Client Leadership & Planning:

• Act as the primary GOC strategic partner and senior lead for cross-channel media planning and activation for key global and multi-market clients (e.g. Google Colgate Ford etc.).
• Drive client outcome growth by ensuring media planning excellence applying performance-led principles data-informed insights advanced analytics and optimization strategies to maximize ROI.
• Own end-to-end strategic stewardship across planning and activation ensuring robust plans are executable activated as intended and continually optimized to achieve client business objectives.
• Serve as a trusted advisor and senior cross-channel subject-matter expert to client stakeholders nurturing long-term relationships and providing strategic guidance on media solutions business challenges and market dynamics.
• Lead senior-level planning and activation discussions demonstrating deep business acumen and strategic expertise to synthesize diverse inputs and drive alignment across stakeholders.
• Maintain a future-forward perspective staying ahead of media and technology trends to proactively identify emerging opportunities and develop innovative impactful solutions for clients.

Media Planning Capability Development and Excellence:

• Establish scale and lead the long-term evolution of the cross-channel Media Planning discipline within the Polish GOC. This includes defining role profiles competency frameworks quality standards and career paths.
• Identify capability gaps within GOC planning and activation teams implementing targeted development upskilling or hiring initiatives to address them.
• Provide leadership and oversight for planning talent fostering high performance and career progression through consistent development approaches evaluation and coaching.
• Build and maintain robust planning governance including methodologies templates and quality assurance standards to ensure consistency scalability and excellence of all planning outputs.
• Champion a data-driven planning culture fostering continuous improvement knowledge sharing and best-practice exchange within the GOC planning community.

Collaboration & Operational Integration with markets:

• Operate effectively within a complex matrixed organizational environment providing leadership through influence and partnership across GOC client planning and activation teams.
• Collaborate closely with in-market client leadership activation leads and regional stakeholders to ensure seamless translation of strategic intent into planning outputs and efficient execution delivery.
• Act as a senior counterpart to Activation Directors and Leads promoting shared accountability for client outcomes and fostering strong inter-disciplinary collaboration across disciplines.
• Enable effective communication and knowledge sharing between GOC planning and activation teams and market teams ensuring clarity alignment and continuous improvement in workflow and integration.
• Partner with senior stakeholders to proactively identify and address gaps risks or misalignments in processes contributing to the development of action plans and improvement frameworks.

Skills and Experience

• 12 years of progressive experience in paid media media planning activation strategy or consulting with significant leadership and accountability roles.
• Proven expertise in digital media adtech martech and data platforms coupled with a sophisticated understanding of the media investment and agency ecosystem.
• Demonstrated capability in building and scaling a media planning discipline including defining roles developing talent and implementing performance management within a GOC or similar multi-market delivery environment.
• Extensive experience managing complex multi-market accounts with a track record of delivering measurable business outcomes and fostering senior client relationships in matrixed environments.
• Deep knowledge of multi-practice area/industry trends and their impact on client businesses fluent in diverse media strategies that integrate brand building with performance marketing principles.
• Exceptional communication skills (written and verbal) with the ability to convey complex narratives persuasively and compellingly to senior stakeholders.
• Strong leadership presence adept at influencing and collaborating effectively across all seniority levels with empathy and credibility.
• Experience overseeing technology and/or operations transformation programs is highly desirable.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include access tointernal learning platforms certifications and training sessionslife insurance medical care & sports card in Medicover funding for English language learning employee mental health awareness day and more.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We are committed to offering equal opportunities to all employees which is why we only establish collaborations based onemployment contracts.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teamsin the office two days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

Following a detailed review of all applications we will contact those candidates whose qualifications and stated terms of cooperation most closely align the objectives of our recruitment process.

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