Field Marketing Manager CEE

Function

Were Hitachi Vantara the data foundation trusted by the worlds innovators. Our resilient high-performance data infrastructure means that customers from banks to theme parks can focus on achieving the incredible with data.

If youve seen the Las Vegas Sphere youve seen just one example of how we empower businesses to automate optimize innovate and wow their customers. Right now were laying the foundation for our next wave of looking for people who love being part of a diverse global team and who get excited about making a real-world impact with data.

Job Summary:**

Hitachi Ltd. is seeking a dynamic and experienced Field Marketing Manager for the Central and Eastern Europe (CEE) region. This role is responsible for developing executing and optimizing integrated marketing campaigns to drive demand generation pipeline growth and brand awareness across CEE aligning with global marketing strategies and regional sales objectives.

Job Responsibilities:**

* Develop and implement comprehensive field marketing plans for the CEE region including demand generation lead nurturing and awareness campaigns in collaboration with regional sales teams and global marketing.
* Manage and execute a variety of marketing activities including events (trade shows webinars seminars) digital marketing campaigns (email social media paid advertising) content localization and partner marketing programs.
* Adapt global marketing materials and campaigns for local market relevance and language ensuring compliance with brand guidelines and regulatory requirements.
* Track analyze and report on campaign performance key metrics and ROI providing insights and recommendations for optimization.
* Manage regional marketing budgets effectively ensuring optimal resource allocation and adherence to financial guidelines.
* Collaborate closely with sales teams to understand their needs provide sales enablement tools and ensure marketing activities directly support sales targets.
* Identify and cultivate relationships with local partners agencies and vendors to support marketing initiatives.
* Stay informed about industry trends competitive landscape and customer insights within the CEE market to inform marketing strategies.
* Act as a brand ambassador for Hitachi in the CEE region promoting its values and solutions.

Job Qualifications:**

* Bachelors degree in Marketing Business Administration or a related field.
* 5 years of progressive experience in field marketing demand generation or integrated marketing roles specifically within the CEE region.
* Proven track record of successfully planning executing and measuring multi-channel marketing campaigns.
* Strong understanding of the CEE market dynamics cultural nuances and business landscape.
* Excellent project management skills with the ability to manage multiple priorities and deadlines.
* Proficiency in marketing automation platforms (e.g. Salesforce Marketing Cloud HubSpot Pardot) and CRM systems (e.g. Salesforce).
* Experience with budget management and performance reporting.
* Fluent in English and at least one major CEE language (e.g. Polish Czech Hungarian Romanian Russian). Additional CEE languages are a significant plus.
* Strong communication interpersonal and presentation skills.
* Ability to work independently and collaboratively in a fast-paced global environment.
* Willingness to travel frequently within the CEE region.

Were a global team of innovators. Together we harness engineering excellence and passion for insight to co-create meaningful solutions to complex challenges. We turn organizations into data-driven leaders that can a make positive impact on their industries and society. If you believe that innovation can inspire the future this is the place to fulfil your purpose and achieve your potential.

Hitachi is a global company operating across a wide range of industries and regions. One of the things that sets Hitachi apart is the diversity of our business and people which drives our innovation and growth.

We are committed to building an inclusive culture based on mutual respect and merit-based systems. We believe that when people feel valued heard and safe to express themselves they do their best work.

We help take care of your today and tomorrow with industry-leading benefits support and services that look after your holistic health and wellbeing. Were also champions of life balance and offer flexible arrangements that work for you (role and location dependent). Were always looking for new ways of working that bring out our best which leads to unexpected ideas. So here youll experience a sense of belonging and discover autonomy freedom and ownership as you work alongside talented people you enjoy sharing knowledge with.

Were proud to say were an equal opportunity employer and welcome all applicants for employment without attention to race colour religion sex sexual orientation gender identity national origin veteran age disability status or any other protected characteristic. Should you need reasonable accommodations during the recruitment process please let us know so that we can do our best to set you up for success.