Digital Shelf Specialist

Ready to join the dynamic world of Beiersdorf eCommerce We are looking for a motivated candidate with experience in optimizing the online presence discoverability content quality and commercial performance of products across online retailers in Poland. This role ensures that product content is accurate complete and aligned with brand standards while driving sales performance through digital shelf excellence search optimization and data-driven insights.
The Digital Shelf Manager collaborates closely with Marketing Sales Category Management Customer Marketing and external agencies to improve product visibility conversion rates and share of digital shelf.

Your main responsibilities will include:

• Drive product content adaptation implementation (& creation if necessary) and optimization for Beiersdorf brands (NIVEA Eucerin other if needed).
• Ensure content implementation tracking and regular updates across all eCommerce retailers and ensure it is always up to date (bundles promos new thematic etc.) following brand guidelines and retailers requirements
• Coordinate product launches/relaunches & content updates across digital platforms
• Cooperate closely with brand teams and Agencies to drive adaptation/creation of eCommerce content including eventing (campaign/promo banners/NL/LP/other) in line with guidelines and key campaign messages
• Promotional merchandise management in accordance with company guidelines
• Develop and execute digital shelf strategies to maximize product visibility and conversion across key eCommerce retailers
• Track and analyze digital shelf performance metrics: monitor digital shelf KPIs including content completeness search ranking availability ratings and reviews and share of shelf. Identify the pain points and provide support to drive actions through digital shelf tracking tools (Profitero/other). Generate regular performance dashboards and actionable insights
• Monitor competitive activity assortment and content quality
• Related budget management
  
  

What it takes to join us

• Completed University studies and minimum 2 years work experience in eCommerce digital marketing or digital shelf management
• Strong analytical and reporting skills
• Experience with digital shelf analytics tools such as Profitero Salsify
• Ability to work in a fast-paced cross-functional environment
• Demonstrates team spirit and willingness to tackle challenges

Ready to Make Your Mark
If youre excited about this opportunity and believe youre the perfect fit wed love to hear from you!