Digital Merchandising Manager Marketplace & DTC

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

AI at SharkNinja

At SharkNinja were building an AI-native culture. Were not waiting for the future; were creating it. Our people are expected to experiment boldly adopt new tools and continuously raise whats possible to create meaningful impact for our consumers. If you believe the best way to do your job hasnt been invented yet youll fit right in.

The Digital Merchandising manager - Marketplace & DTC is responsible for optimising how SharkNinja products appear rank and convert on our Marketplaces. This role leads the creation and optimisation of product content improves search visibility through platform SEO and ensures a best-in-class product experience for customers across the all platforms.

What you will do:

Product Content Management

• Manage the setup and optimisation of product listings on Marketplace and DTC including product titles bullet points and descriptions SEO keyword optimisation product imagery and video assets and enhanced brand content.
• Ensure all listings clearly communicate product benefits and support strong conversion performance.

Product Launch Support

• Partner with Sales Category Marketing and local market teams to support new product launches on Marketplace and DTC.
• Ensure each launch includes fully optimised product content accurate product information and compelling visual assets.

SEO & Content Optimisation

• Monitor product listing performance and continuously improve content based on data and customer behaviour.
• Use keyword insights and search performance data to improve product discoverability and search ranking.
• Conduct A/B tests using available platform experimentation tools to evaluate content effectiveness and implement improvements.

Brand & Storefront Management

• Manage and optimise SharkNinjas brand presence on Marketplace and DTC including brand store pages and brand content to support product discovery and reinforce brand messaging across categories.

Customer Feedback & Reviews

• Monitor product ratings and customer reviews on key product lines.
• Identify recurring feedback or questions and work with cross-functional teams to improve product messaging and content clarity.

Cross-Functional Collaboration

• Work closely with Sales Category Marketing and local market teams to ensure product content aligns with product positioning campaign messaging and launch plans.

What success looks like:

• Improved product discoverability through stronger SEO and keyword strategies.
• Increased conversion rates through optimised product content.
• High-performing product launches on Marketplace and DTC.
• Consistent scalable content frameworks across the platform.
• Data and experimentation used to continuously improve content performance.

What you will have:

• Experience in digital content management and SEO ideally within ecommerce or consumer goods.
• Experience working with Marketplaces Vendor or Seller platforms.
• Strong understanding of search behaviour content optimisation and conversion drivers.
• Ability to analyse data and use insights to improve content performance.
• Highly organised with strong attention to detail.
• Comfortable working in a fast-paced deadline-driven environment.
• Bachelors degree (or equivalent experience) in Marketing Digital Marketing or a related field.

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