Digital Marketing Product Manager
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Job Summary
Role Purpose
This role bridgesdigital marketingproduct communication andendtoend digital project management. You will plan coordinate and execute marketing initiatives while supporting the development and optimization of digital products such as platforms applications and educational tools.
The position requires creativity analytical thinking operational discipline and the ability to collaborate with crossfunctional teams.
Scope of Responsibilities
Digital Marketing
Planning and executingdigital campaignsacross paidandownedchannels.
Cocreating communication strategies for digital products and projects.
Analysing marketing data and recommending optimization actions to improve performance.
Coordinating content creation (copy graphics video) with creative teams.
Monitoring digital trends and implementing innovative solutions.
Managing marketing promotion activities and supporting pricing development for longterm product success.
Conducting market research and gathering competitive intelligence to ensure product superiority and customer satisfaction.
Digital Product Project Management
Leading endtoend digital projects: from brief and roadmap to launch and postimplementation evaluation.
Coordinating work across development UX/UI content teams and external vendors.
Creating and managing backlogs writing user stories and prioritizing tasks.
Monitoring project progress budgets risks and dependencies.
Testing and validating digital product functionalities.
Collaborating with business and technology stakeholders to ensure alignment and delivery.
(Optional) Pharmaceutical Context
Working with medical and legal teams to ensure compliance of all materials.
Creating and implementing digital educational tools for HCPs or patients.
Understanding the specifics of regulated communication environments.
Requirements
Musthave
3 years of experience indigital marketing.
Experience managing projects ideally digital ones.
Strong analytical thinking and the ability to interpret data and translate it into actionable insights.
Basic understanding of UX/UI and digital product development processes.
Strong organizational skills and ability to manage multiple stakeholders.
Independence ownership and accountability for delivering projects.
Nicetohave
Experience in the pharmaceutical or medical industry.
Knowledge of project management tools(wework onClickUp)
Basic SEO/SEM knowledge.
Experience working in an agile environment.
What This Role Offers
Real influence on the development of digital products.
Work at the intersection of marketing technology and business.
A dynamic environment and highvisibility projects.
IQVIA is a leading global provider of clinical research services commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at
IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements misrepresentations or material omissions during the recruitment process will result in immediate disqualification of your application or termination of employment if discovered later in accordance with applicable law. We appreciate your honesty and professionalism.
The potential base pay range for this role when annualized is zł99400.00 - zł184500.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge skills education and experience; location; and/or schedule (full or part-time). Dependent on the position offered incentive plans bonuses and/or other forms of compensation may be offered in addition to a range of health and welfare and/or other benefits.Required Experience:
IC
About Company
IQVIA is the Human Data Science Company™. We are inspired by the industry we serve and provide solutions that enable life sciences companies to innovate with confidence, maximize opportunities and ultimately drive human health outcomes forward. Our approach is Human Data Science – a d ... View more
