Digital Demand Strategist
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Job Summary
Bring more to life.
Are you ready to accelerate your potential and make a real difference within life sciences diagnostics and biotechnology
At Beckman Coulter Life Sciences one ofDanahers15 operating companies our work saves livesand were all united by a shared commitment to innovate for tangible impact.
Youll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danahers system of continuous improvement you help turn ideas into impact innovating at the speed of life.
At Beckman Coulter Life Sciences we know time is the most critical facet in the laboratory today: time to get life-saving therapies to patients faster; reclaiming time by automating tedious manual workflows; and saving time spent addressing erroneous or complex results.
We are partners in time and accelerate answers to critical questions through the power of automation. We develop innovations for scientists by scientists with many of our 3300 global colleagues coming from the laboratory.
Its all part of our time-tested approach to bringing meaningful innovations at the speed of life since 1935. And were just beginning. Working together lets put our time and talents together to advance human health for tomorrow.
Learn about theDanaher Business System which makes everything possible.
TheDigital Demand Strategistis responsiblefordriving demand and funnel fill for a defined product portfolio through endtoend inbound digital campaigns. This role owns the customer journey strategy from Awareness through Loyalty aligning content channels and campaigns to business objectives across lead generation and eCommerce.Acting as the single digital marketing point of contact for the portfolio this role partners closely with Product Marketing Content and Channel Owners (AEO/SEO Paid Media Website Email Social) to translate commercial priorities into integrated high-impact inbound campaigns.
This position reports to theGlobal Digital Channels and Demand Generation Leadand is part of theDigital Teamand will be fully remote.
The essential requirements of the job include:
- Bachelors degree in Marketing Business Communications Digital Marketing Life Sciences or a related field.Equivalent combination of education and relevant experience will also be considered.
- 5 years of experience in B2B demand generation digital marketing growth marketing or inbound marketing with a proven track record of driving pipeline growth lead generation and measurable business outcomes.
- Demonstrated expertise in developing and optimizing end-to-end customer journeysacross multiple digital channels including web SEO/AEO email paid media and social media.
- Strong analytical strategic and stakeholder management skills including the ability to translate business goals into integrated marketing strategies influence cross-functional teams and use data-driven insights to optimize performance.
- Excellent written and spoken English (required)with the ability to critically review marketing content identify quality gaps provide editorial feedback and confidently recommend improvements to content creators marketers and stakeholders. This role operates in a global environment where English is the primary working language.
Travel Requirements:
- Ability to travel up to 10% of time in EU and U.S. for essential in-person internal events
It would be a plus if you also possess previous experience in:
- Hands-on experience with content management systems marketing automation platforms and adjacent platforms. Preferred Sitecore Marketo .
- Writing technical requirements for the front-end development of new visual components for the website
- Life Sciences Healthcare Biotechnology Medical Devices or other complex B2B industries.
Beckman Coulter Life Sciencesa Danaher operating company offers a broad array of comprehensive competitive benefit programs that add value to our lives. Whether its a health care program or paid time off our programs contribute to life beyond the job. Check out our benefits atDanaher Benefits Info.
AtBeckman Coulter Life Scienceswe believe in designing a better more sustainable workforce. We recognize the benefits of flexible remote working arrangements for eligible roles and are committed to providing enriching careers no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working forBeckman Coulter Life Sciencescan provide.
Join our winning team today. Together well accelerate the real-life impact of tomorrows science and technology. We partner with customers across the globe to help them solve their most complex challenges architecting solutions that bring the power of science to life.
For more information visit .
About Company
WHO WE ARE We are a global science and technology innovator committed to helping customers solve complex challenges and improving quality of life around the world. These are the moments that make a difference. Performing a delicate operation on an unborn baby. Minimizing waste at ever ... View more
