Digital Campaign Manager

Job Description

Position overview:

The Digital Campaign Manager partners with Digital Data & Analytics (DD&A) and crossfunctional teams to drive the evolution of our GotoMarket model. The role focuses on planning orchestrating and optimizing digital campaigns products and solutions that enhance customer experience and business impact.

Acting as both a strategic partner and handson contributor the Digital Campaign Manager leads endtoend digital initiatives across campaigns platforms automation and innovation - tailoring execution to market and therapeutic needs while ensuring alignment with global standards and local priorities.

What Youll Do:

1. Digital Marketing & Campaign Orchestration

• Plan execute and optimize endtoend digital and omnichannel campaigns from brief to performance evaluation.
• Cocreate media channel and effective reach strategies based on customer insights and business objectives.
• Deliver digital experiences across various channels: email websites paid media webinars and digital & hybrid events in collaboration with crossfunctional teams and external partners.
• Continuously optimize campaigns using CX principles experimentation (e.g. A/B testing) and performance insights.
• Define monitor and interpret digital KPIs and translate data into actionable learnings for internal stakeholders.

2. Digital Product Development & Implementation

• Plan and manage the delivery of digital solutions including websites platforms applications and other tools.
• Ensure highquality UX content effectiveness and lifecycle management (launch optimization maintenance).
• Act as a project manager and business owner coordinating internal teams agencies and vendors.
• Ensure compliance with internal standards global guidance and local regulations.

3. Automation & AI Enablement

• Support and drive marketing automation initiatives (experience with Sales Force Marketing Cloud is an advantage but not a must)
• Apply AI and datadriven tools to optimize targeting personalization content and operational efficiency.
• Collaborate with global and regional teams to test scale and adopt new automation and AI capabilities.

4. Innovation Learning & External Outlook

• Identify and pilot innovative digital solutions informed by external trends emerging technologies and best practices.
• Actively contribute to digital upskilling sharing knowledge and educating stakeholders on digital tools platforms and processes.
• Support the adoption of global and regional digital solutions tailoring them to local market needs.

What Were Looking For:

Education & Experience

• University degree (Bachelors or higher) preferably in Marketing Communications Digital or a related field.
• Experience in the digital ecosystem with level of independence ownership and influence varying by seniority.
• Experience in healthcare or regulated environments is an advantage but not mandatory.

Digital & Campaign Expertise

• Solid understanding of digital marketing ecosystems channels and customer engagement strategies including campaign planning execution and measurement.
• Familiarity with digital platforms and tools such as marketing automation (SFMC) CMS analytics tools.
• Ability to connect business goals customer experience and performance data.

Project & Delivery Skills

• Ability to manage multiple initiatives with strong prioritization and stakeholder alignment.
• Experience working with external vendors and internal crossfunctional teams.
• Analytical mindset with the ability to interpret data and turn insights into actions.

Soft Skills & Mindset

• Resultsoriented structured and detailfocused.
• Strong communication and collaboration skills.
• Curious innovative and comfortable navigating change and digital transformation
• Genuine interest in healthcare and improving customer and patient experience.
• Polish (native or fluent) and Business English proficiency.
• DIMAQ or similar certification is an advantage not a requirement.

Required Skills:

Preferred Skills:

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