Creative Strategist, Growth Marketing, Poland (12-Month Contract)

Join the team empowering the world to design

Hey gday mabuhay kia ora こんにちは 你好 hallo नमसत 안녕하세요 hola salut!

At Canva our mission is to empower the world to design and were growing fast across the globe. With over 250 million monthly active users in over 190 countries were on a mission to make Canva the most loved brand in the world. To support this ambition were building a world-class growth marketing team thats deeply local highly creative and relentlessly performance-focused.

Were looking for a Creative Strategist to build and run the growth creative engine for Poland. Youll be the person responsible for turning our paid spend into compounding growth through creative across Meta TikTok YouTube and our broader channel mix.

About the role

As the Creative Strategist youll sit at the heart of the performance creative engine behind our paid marketing in the local market. Youll own research ideation briefing creator management content evaluation and creative analysis. Youll lead a pod that ships a modern creator-first creative strategy across our key channels - running weekly sprint cycles thinking at the concept level and held to a world-class bar on both creative and performance.

To be successful in this role you must deeply understand the modern narrative formats of these channels balance the art and science of creative and guide a small team where you will be very hands on. We take an iterative approach that is grounded in empathy and qualitative understanding of our market and customers as well as the metrics.

As part of this role you will report to our Poland Marketing Lead and work collaboratively with the rest of the marketing team focused on brand campaigns lifecycle and partnerships for example. You will help raise the bar in social content across the team.

What youd be doing in this role

Own the end-to-end creative strategy and process

Youll lead the full creative cycle across Meta TikTok YouTube and emerging channels. That means research briefing production and performance review. Youll run sprint cycles with your pod balancing quick-win iterations with bigger creative swings. Every sprint should build on the last and you bring insights to the broader creative team.

Analyse and optimise creative performance

Dig into dashboards to spot whats winning whats fatiguing and why. Using cohort analysis uncover areas that work including but not limited to hooks formats messaging creators and production sources. Feed those learnings directly back into the next sprint and strategy to keep the creative flywheel spinning.

Lead video editors creators and creative talent

Direct and collaborate with video editors designers and writers to produce great work across formats. That includes short-form social YouTube creative creators and any another paid assets. Youll brief and review creator content build a network of local talent and make sure everything is on brand but built for the platform its going on.

Partner with media buying and analytics

Youll work in lockstep with media buyers and our data science team. You need to understand how media buying influences creative success and help the analytical side of the team understand the thinking behind creative decisions. This is about balancing the art and science of creative together.

Champion the Polish market

Youll be the teams expert on the Polish market and cultural trends. Surface the cultural nuances regional platform behaviours and translate that into creative that lands. As we scale across the EMEA region youll collaborate with creative strategists working on adjacent markets and partner closely with the broader marketing team across the entire funnel.

Accelerate workflows with AI and modern tools

Use AI tools to speed up ideation research asset generation and analysis. Generate minimum viable concepts for prototypes and stay across emerging platforms ad formats and creative tech that give the team an edge.

Support conversion across the funnel

Drive CRO initiatives in partnership with our paid media expert to make acquisition journeys engaging and high converting. Your creative work should drive results across the full funnel from awareness through to activation and retention.

Youre probably a match if you have:

• You have solid experience in growth or performance marketing with a focus on creative strategy. Youve worked hands on across Meta TikTok and YouTube creative.

• Experience guiding creative talent. Video editors designers writers or creators and coaching them to do great performance-driven work.

• A track record of partnering with media buying and analytics teams. You understand how both sides work and can bridge the gap between data and creative.

• Confidence using creative analytics tools and performance dashboards to inform decisions and optimise creative at scale.

• Strong creative instinct and pattern recognition. You know what makes a hook compelling a format scroll-stopping and a concept scalable across channels.

• Fluent Polish and excellent English with a sharp eye for tone nuance and cultural resonance in creative work.

• Experience creating for the Polish market is essential.

• Demonstrated ability to use AI tools to accelerate workflows and improve output quality

• A portfolio of creative concepts youve personally shipped on Meta TikTok or YouTube. Walk us through the hook the format the result and what you learned. We care about concept level thinking not just one off ads.

• Full proficiency in English and Polish (native or fluent Polish speaking and writing required).

About the team

Youll be part of a highly collaborative fast-moving and passionate marketing team that blends creativity and data to make magic this role youll help Canva show up at its best in Poland and fuel growth by bringing performance and creativity together in every campaign.

Remote Work :

No

Employment Type :

Contract