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Brand Manager NIVEA
Job Location:
Monthly Salary:
Posted:
7 August 2026 (14 days ago)
Posted:
Application Deadline:
4 November 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Your Tasks
As NIVEA Brand Manager you will execute the marketing strategy and plans forrespective categories ensuring the delivery of agreed category share net sales GM and brand targets.
Key Tasks:
- Achieve local targets and ambitions by development of local marketing plans through data analytics withfocus on brand / category growth and ensuring local activation of global & regional innovations projectsand tools
- Own respective category budget for PL and drive brands profitability improvement initiatives
- Co-steer NIVEA categoriesin line within EUNA and global framework
- Contribute to the local leadership culture and actively drive Team engagement
Responsibilities:
- Marketing Planning & Activating incl. budget accountability:
- Within global & regional frame and based on consumer insights & commercial data co-create local marketing activation plan for respective categories incl. assortment steering (L/RL/gap closing) and ATL & BTLprogram
- Based on the Regional/Management Unit (MU)/local strategy co-shape the annual local marketing andbusiness plan including an optimized mix of all 4Ps to achieve market share sales and budget targets
- Execute agreed brand marketing strategy and plans for respective categories in Poland ensuring thedelivery of agreed KPIs building on local market opportunities and consumer insights and nee
- Own and steer respective category budget and allocate investments in line with local strategy and withinMU & Regional guidelines
- Steer the adaptation of global/regional material (product artwork communication assets etc.) to match local needs
- Monitor and steer performance based on external (Nielsen customer media) and internal data to adjust and optimize plans
- Closely collaborate with local commercial team to ensure cross functional alignment and steering of the brand performance throughout the year
- Closely collaborate within Marketing Teams of respective category and Digital Marketing- and Media- & PR Leads for best in class brand program execution
Your Profile
- 5 years of experience in Marketing (FMCG experience cosmetics/beauty experience a plus)
- Experience in and proven track record of thriving in fast-paced corporate environment with ambiguity;openness for change
- Strong Project Management skills
- Results and performance driven personality with eentrepreneurial and can-do mindset and highproactivity to drive business opportunities with high sense of responsibility (own the business)
- Awareness for culture / strong / proven ability to adapt to different cultural environments with strong softand interpersonal skills
- Breakthrough thinking and a can-do mind set
- Strong team player who enjoys cross-functional collaboration (we culture)
- Proven ability to think strategically and from commercial perspective leveraging different data sources(example Nielsen internal data media and research reporting) and high level analytical skills andbusiness acumen to build strong business plans
- Fluent in English and Polish
Required Experience:
IC
About Company
We care for skin, we care for people and we care beyond skin. That is what makes us unique.
