Brand Manager EUCERIN

As Brand Manager for Eucerin you will play a key role in accelerating the growth of one of the leading derma brands in Poland. You will drive a data-driven consumer-centric marketing strategy strengthen the brands medical credibility and ensure best-in-class execution across pharmacy and omnichannel environments in Poland.
This position offers ownership of brand performance and the opportunity to shape category leadership in a highly competitive and evolving derma market.

KEY RESPONSIBILITIES

Strategy & Planning

• Co-create and lead the local annual brand and business plan translating global and regional strategy into impactful local initiatives
• Define and optimize the marketing mix (portfolio pricing promotion distribution HCP engagement) to maximize growth and profitability
• Identify market opportunities and whitespace based on consumer insights and commercial data
  
  

Brand & Business Ownership

• Own end-to-end delivery of brand performance including net sales gross margin market share and brand health KPIs
• Manage and optimize the brand budget ensuring strong ROI and alignment with strategic priorities
• Drive assortment strategy (launches relaunches gap closing portfolio optimization)
  
  

Execution Excellence

• Deliver best-in-class execution of ATL BTL and digital campaigns ensuring consistency across all consumer touchpoints
• Lead adaptation and localization of global/regional assets (communication artwork content) to maximize local relevance
• Ensure strong in-market visibility and activation excellence in collaboration with commercial teams
  
  

Digital & Omnichannel Growth

• Drive e-commerce and omnichannel performance partnering with e-commerce digital and media teams to accelerate online sales contribution
• Optimize media investments and performance ensuring effective use of digital retail media and CRM channels
• Track and improve campaign effectiveness and ROI through data-driven decision-making
  
  

Performance Management & Insights

• Monitor and steer brand performance using external (IQVIA market data media) and internal analytics
• Translate insights into continuous optimization of plans and investments
• Build strong business cases and provide clear performance reporting to stakeholders
  
  

Cross-functional Leadership

• Act as a key interface between marketing sales digital and medical teams ensuring strong alignment and execution
• Collaborate with Regional Derma Team and e-commerce/media/digital leads to implement best-in-class brand programs
• Influence stakeholders across the organization to drive business impact
  
  

• Masters degree in Marketing Business Administration or related field
• Minimum 5 years of experience in brand management ideally within derma cosmetics pharma or FMCG
• Proven track record of owning brand performance and delivering business results
• Strong experience in data-driven marketing with the ability to translate insights into action
• Solid understanding of pharmacy and/or HCP-driven channels is a plus
• Experience managing marketing budgets and delivering ROI
• Strong strategic thinking and business acumen
• Excellent analytical skills and ability to leverage multiple data sources (e.g. IQVIA customer media CRM)
• High level of ownership and accountability (own the business mindset)
• Entrepreneurial proactive and solution-oriented approach
• Strong project management capabilities
• Effective stakeholder management and cross-functional collaboration skills
• Ability to work in a matrix and multicultural environment
• Fluent in English and Polish
  
  

WHAT MAKES THIS ROLE UNIQUE:

• High-impact role with brand ownership in a strategic category
• Opportunity to shape the growth of a leading medical skincare brand
• Exposure to both consumer marketing and HCP engagement
• Dynamic environment combining innovation science and consumer trends