YouTube Creative Strategist & Scriptwriter

Full-Time Remote (Philippines)
Company: St Trinity Property Group

About St Trinity Property Group

St Trinity Property Group is one of Australias leading property investment and PropTech companies helping Australians build wealth through strategic property investment. Our mission is to make property investing more accessible through technology education and exceptional customer experiences.

Content is at the heart of how we educate inspire and generate opportunities. We dont create content for the sake of postingwe create videos campaigns and educational resources that build trust attract qualified leads and establish industry authority.

Were looking for an exceptional YouTube Content Strategist & Scriptwriter who is obsessed with creating content that people actually want to watch.

Why This Role Exists

At St Trinity were building one of Australias most influential property and finance education brands.

We believe YouTube isnt simply another marketing channelits our opportunity to educate thousands of Australians build trust at scale and become the go-to authority in property investment.

Were looking for someone who understands that great YouTube isnt about filming videos.

• Its about strategy.
  

• Its about psychology.
  

• Its about understanding why people click why they stay and why they share.
  

Youll work directly with our marketing and leadership team to develop high-performing YouTube content while contributing across our broader content ecosystem.

• This is not a production role.
  

• This is a creative strategy role where your ideas matter as much as your writing.
  

What Youll Do

Write Content That Gets Watched

Create compelling YouTube scripts that educate entertain and convert viewers into loyal followers and potential clients.

Develop:

• High-retention YouTube scripts
  

• Attention-grabbing hooks
  

• Click-worthy titles
  

• Video outlines
  

• Educational storytelling
  

• Short-form content for Instagram TikTok Facebook and LinkedIn
  

Develop Winning YouTube Strategies

Research competitors and industry trends.

Generate video ideas based on audience demand search opportunities and current market trends.

Understand what audiences want before they know they want it.

Own Thumbnail Strategy

You wont necessarily design every thumbnail.

Instead youll define:

• The creative direction
  

• Visual hierarchy
  

• Emotional triggers
  

• Curiosity gaps
  

• Mobile readability
  

• Thumbnail copy
  

Youll work closely with designers to ensure every thumbnail earns the click.

(If you can design thumbnails yourself thats a major advantagebut its not essential.)

Use Data to Improve Every Video

Study YouTube Analytics to understand:

• Click-through rate (CTR)
  

• Audience retention
  

• Watch time
  

• Average view duration
  

• Traffic sources
  

• Viewer behaviour
  

Turn data into actionable content strategies.

Support the Entire Marketing Team

Youll also contribute to:

• Website copy
  

• Landing pages
  

• Email campaigns
  

• Lead magnets
  

• Webinar content
  

• Social media captions
  

• Marketing campaigns
  

• Sales collateral
  

Great writers create great marketing.

What Were Looking For

You Can Write

This is the most important skill.

You know how to structure ideas that hold attention.

You understand:

• Storytelling
  

• Hooks
  

• Curiosity
  

• Pacing
  

• Persuasion
  

• Clear communication
  

Your writing makes people want to keep readingor watching.

Youre Obsessed with YouTube

Not just watching it.

Studying it.

You naturally notice:

• Why thumbnails work
  

• Why titles get clicks
  

• Why viewers leave
  

• What keeps people watching
  

You probably analyse successful creators for fun.

Youre Curious

You dont wait for instructions.

You bring ideas.

You ask questions.

You test assumptions.

Youre always looking for ways to improve.

Youre Comfortable with Analytics

You dont need to be a data scientist.

But you enjoy understanding numbers and using insights to improve performance.

You Have High Emotional Intelligence

You communicate clearly.

You accept feedback.

You collaborate well.

You genuinely care about producing outstanding work.

Youre Reliable

You meet deadlines.

You take ownership.

You consistently deliver quality.

Bonus Points If You Have

• Experience writing YouTube scripts
  

• Experience in finance or property content
  

• Thumbnail design experience
  

• Basic video editing knowledge
  

• Familiarity with AI writing tools (ChatGPT Claude Gemini)
  

• Experience using YouTube Studio
  

• SEO knowledge
  

• Copywriting experience
  

• Experience with social media strategy
  

What Youll Learn

Working at St Trinity means learning how one of Australias fastest-growing property companies creates content that drives real business growth.

Youll learn:

• Advanced YouTube content strategy
  

• Audience psychology
  

• High-converting copywriting
  

• Content marketing
  

• Property investment education
  

• Personal branding
  

• AI-powered content workflows
  

• Marketing strategy
  

• Performance analysis